People with dietary restrictions, whether self imposed or with allergies and intolerances struggle every day to find food that is safe for them to eat. This is a problem that affects millions of people, and not just in the UK but across the world.
The free from market is estimated to be worth over £0.5 billion just in the UK, and even though restaurants are required by law to label all foods appropriately, people still struggle to find food. We believe that what makes myAllergy unique in this space is the focus on what you can do and where you can eat. We start by allowing customers with our mobile app to build personalised profiles for themselves or someone they are caring for. This then becomes the basis for providing personalised information and services, along with our online community which helps people to connect wth others and to make informed decisions.