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Mystery Vibe

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MysteryVibe creates award-winning, doctor-recommended sexual health devices.

15%
£200,004 target
£30,525 from 1 investor
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Business overview

Location London, United Kingdom
Social media
Website mysteryvibe.com
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09040033
Incorporation date 14 May 2014
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Investment summary

Type Equity
Valuation (pre-money) £19.2M
Equity offered 1.03%
Tax relief

EIS

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Business highlights

  • $1m in direct sales in 2020; Up 2.5x from 2019. 20+ Intl. Awards.
  • 50k+ customers in 65+ countries. 3 FDA-Class II products.
  • Sexual health market is rapidly growing; Estimated $125B in 2025.
  • Backed with £5m+ seed funding including Virgin Startups.
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Key features

  • Secondary Market
  • Seedrs nominee min. £18.50 +

Idea

Introduction

We created MysteryVibe to address one of our biggest challenges - keeping the mystery in the bedroom after major life events like childbirth, menopause, cancer treatment or surgery.

To make this happen, we combined our deep research & engineering expertise with leading doctors to create devices that address major sexual health issues such as erectile dysfunction, dryness & pain during intercourse.

We work closely with sexual health experts to be at the forefront of research & develop thought-leadership that act as catalysts for people to start those much-needed conversations to elevate their sexual wellbeing.

Over the past 6 years, we have become a world leader in sexual health with our multi award-winning products and content. We have changed over 50,000 lives in 65 countries and ramping up rapidly.

Monetisation strategy

Our monetisation strategy is 4-fold: • Device sales in health • Device sales in pleasure • Referral income from content • Technology partnerships.

We acquire our direct customers via Organic search, paid ads, brand and content partnerships

Our device sales channels are 3-fold: • Direct consumer • Indirect via resellers • Referrals from partners

Majority of our revenue currently comes from our device sales where we command high price points & margins.

As we grow we see a huge potential in scaling our referral revenue since sexual health and wellness is one of the most searched topics online with huge questions in this space.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £19,231,675

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.