MysteryVibe creates award-winning, doctor-recommended sexual health devices.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | mysteryvibe.com |
Sectors | Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 09040033 |
Incorporation date | 14 May 2014 |
Investment summary
Business highlights
- $1m in direct sales in 2020; Up 2.5x from 2019. 20+ Intl. Awards.
- 50k+ customers in 65+ countries. 3 FDA-Class II products.
- Sexual health market is rapidly growing; Estimated $125B in 2025.
- Backed with £5m+ seed funding including Virgin Startups.
Idea
Introduction
We created MysteryVibe to address one of our biggest challenges - keeping the mystery in the bedroom after major life events like childbirth, menopause, cancer treatment or surgery.

To make this happen, we combined our deep research & engineering expertise with leading doctors to create devices that address major sexual health issues such as erectile dysfunction, dryness & pain during intercourse.

We work closely with sexual health experts to be at the forefront of research & develop thought-leadership that act as catalysts for people to start those much-needed conversations to elevate their sexual wellbeing.

Over the past 6 years, we have become a world leader in sexual health with our multi award-winning products and content. We have changed over 50,000 lives in 65 countries and ramping up rapidly.

Monetisation strategy
Our monetisation strategy is 4-fold: • Device sales in health • Device sales in pleasure • Referral income from content • Technology partnerships.

We acquire our direct customers via Organic search, paid ads, brand and content partnerships

Our device sales channels are 3-fold: • Direct consumer • Indirect via resellers • Referrals from partners

Majority of our revenue currently comes from our device sales where we command high price points & margins.
As we grow we see a huge potential in scaling our referral revenue since sexual health and wellness is one of the most searched topics online with huge questions in this space.

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