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MyT

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MyT is an innovative accounting software powered by AI and designed for accountants and businesses.

132%
 - 
Funded 15 Jun 2021
£100,003 target
£135,460 from 247 investors
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Business overview

Location Croydon, United Kingdom
Social media
Website www.mytbusiness.com
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 10745708
Incorporation date 28 Apr 2017
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Investment summary

Type Equity
Valuation (pre-money) £1.6M
Equity offered 7.53%
Tax relief

SEIS

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Business highlights

  • Proprietary AI software.
  • Easy to use Accounting software.
  • HMRC recognised software provider for new MTD regulations.
  • Over 500 users secured without any extensive marketing spend.
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Key features

  • Secondary Market
  • Seedrs nominee min. £16.25 +
  • Pay by Bank payments not accepted

Idea

Introduction

MyT is an innovative subscription-based service designed for small businesses to support their need to submit financial information to HMRC under the Making Tax Digital initiative, which is mandatory from April 2023. Making Tax Digital is for individuals and businesses to get their tax right and keep on top of their affairs.

MyT provides a simple way to keep track of business finances on the go, send and manage invoices and bills, record expenses and mileage. MyT is the perfect solution for companies with limited time and budget. Easy to use and quick to set up, MyT works on a range of devices and allows businesses and accountants to harness the power of AI without any technical experience.

The platform is designed to be intuitive and easy to use, it is built with the future in mind. As we grow and expand, we will be able to offer more features to streamline the accounting process. MyT is here to support SMEs and accountants as they grow their business.

Substantial accomplishments to date

• MyT has acquired over 500 users without extensive marketing effort, in part due to our innovative Artificial Intelligence solution that was developed in house.

• User feedback has helped to develop MyT, providing us with suggestions for new features that have been successfully implemented.

• Recognised software provider for HMRC Making Tax Digital. HMRC will introduce Making Tax Digital for self employed businesses as a mandatory process from April 2023.

• MyT app is available on App Store and Google Play and has had 1000+ downloads to date.

• Optical Character Recognition (OCR) invoice extraction to improve efficiency and accuracy.

• Integration of Artificial Intelligence into the bookkeeping functionality to make it easier to users to maintain proper records for tax returns.

• Registered trademarks for 'MyT' logo, 'T' icon logo, 'Easy Accounting' and 'a mighty powerful app' phrase.

• MyT is an Artificial Intelligence cloud-based accounting software.

Monetisation strategy

MyT is an affordable subscription service with five flexible options to choose from.

These options differ in functionality, so you can pick the solution that best suits your needs at any one time and scale up or down as needed.

Accountants can use the app for free, and refer their clients to our service.

Use of proceeds

Based on our strategy, we intend on using half of proceeds to implement our marketing plan. A third for development of new technology and the remaining proceeds for administrative expenses.

Key Information

Outstanding debt

MyT has a Bounce Back Loan for £5000 with and interest rate of 2.5% to be paid back over 6 years. The first year is interest free.

The funds raised in this round will not be used to repay these loans.

Tax Relief

The first £150k invested in the round is eligible for SEIS tax relief and will be offered on a first come first serve basis.

Investments over £150k will be eligible for EIS.

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To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,625,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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