NextUp fills the void left by the decline of DVDs, giving comedy lovers the chance to watch stand-up specials on-demand via a Netflix-style platform.
For £3.50 a month users can access 90 shows, performed by comedy legends and rising stars on the cusp of greatness. NextUp is one of many genre-specialist services taking advantage of burgeoning video subscription market set to be worth $41bn by 2022 and the fact that services like NextUp have grown 1000% since 2012.
1. The S-VoD market is booming.
2. Based on the increasing popularity of the Edinburgh Fringe, we believe that the demand for stand-up comedy is rising.
3. We believe there's a void to be filled following the comedy DVD market's decline due to shifting viewing habits.
4. First mover advantage, as to our knowledge, there is no company with the same product.
Despite only launching in November 2016, NextUp has already gained 1700 monthly subscribers, was made Apple’s ‘App of the Day’ and has attracted the former President of MGM as an investor and Senior Advisor.