NICE is a future wine company. We exist to reinvent an industry obsessed with the past.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.nice-drinks.co.uk |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 11281620 |
Incorporation date | 28 Mar 2018 |
Investment summary
Business highlights
- One can sold every 5 seconds*
- 144% Growth Year on Year**
- £3.9m Revenue in 2022**
- #1 Still Canned Wine brand in the UK and fastest growing***
Key features
Idea
Introduction
As a future wine company, NICE exists to make wine less intimidating and more approachable. We put consumers and occasion at the heart of everything we do, and we have fun doing it.
Angel investors which include Grace Beverley (Founder of TALA & Shreddy), Cassandra Stavrou MBE & Ryan Kohn (co-founders of PROPER), Jasper Cuppaidge (Founder of Camden Town Brewery), Shilen Patel (Co-founder of Distill Ventures), Simon Champion (CEO Boxpark), Steven Higginson (Former CEO Compleat Food Group).
The business was launched in 2019 by Co-founders Lucy Busk and Jeremy May, with a combined 20 years of experience in building food and beverage brands (Cuckoo, PROPER, Vita Coco).

We source unpretentious wines from around the World and share them in a range of packaging formats that best suit the occasion. We have cans for when you’re on the go, in the park or just want one, we have boxed wine for having on tap at home (for up to 6 weeks from opening) and most recently draught wine (on tap) so consumers can order a wine they’ve heard of in their local pub or bar.
We’re a female forward business; female founded, 80% female team, 40% female owned and we are on a mission to encourage more female investors to get involved with NICE.

Monetisation strategy
In 2022 NICE achieved a turnover of £3.9m, against a budget of £3.8m. This represented a 144% increase year on year compared to 2021 turnover of £1.6m against a budget of £1m**.
The breakdown of turnover by channel for 2022 was as follows:
Off Trade: 25.9%
On Trade: 40.3%
Travel: 26.8%
eCommerce: 7.0%
We expect to continue on a similar channel split as that mentioned above in 2023.
*calculated on August '22 sales data.
**based on unaudited management accounts.
***based on Neilsen Data YTD Nov '22.
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