A refreshing sparkling soft drink that’s full of flavour - with added zing!
Business overview
Location | London, United Kingdom |
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Social media | |
Website | nixandkix.com/ |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 09270784 |
Incorporation date | 20 Oct 2014 |
Business highlights
- Over 5 million products sold
- 7.5k distribution points including Tesco, Waitrose, Nando's, BP
- High repurchase rate vs the category in key retailer
- Great Taste award winning / 90% 5-star reviews on Amazon
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Idea
Introduction
Nix & Kix was created when we (Kerstin and Julia) could not find any exciting non-alcoholic options. There were
... either drinks full of sugar, artificial sweeteners
... or E-numbers or healthy alternatives that were just bland.
After a lot of experimenting in our kitchen we came up with a range of drinks that were not only low in calories, all-natural and without any added sugar - they also tasted amazing. Adding cayenne allowed us to remove sugar without compromising on taste and gave the exciting ‘zing’ that makes our drinks so special.

Fast forward a number of years and we are now stocked in over 3,000 shops, restaurants, bars and offices with 7,500+ distribution points (inc Tesco, Waitrose, Sainsbury's, Nando's, BP, Morrisons, Holland & Barrett) and have just secured a listing with Matthew Clark, the biggest distributor into restaurants, pubs and bars in the UK.

We've also won numerous awards and have been called 'Addictively tasty' by the press (Time Out 2019).

Monetisation strategy
Nix & Kix is available at 7,536 distribution points, offline and online and we export to 5 countries.
We have a clear action plan to drive revenue:
- Hack familiarity: We need to increase visibility, particularly in store where we are stocked, to make it an easy decision for the consumer to give our product a try
- Get our target customer to drink Nix & Kix: driving trial with new consumers
- Build a distinctive brand: Our re-brand was the first step to creating a more distinctive brand, now we have to activate it .

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