Revolutionising the UK events industry through cashless & contactless digital ordering
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.noqgroup.com/ |
Sectors | SaaS/PaaS Digital Mixed B2B/B2C |
Company number | 11805571 |
Incorporation date | 4 Feb 2019 |
Investment summary
Business highlights
- Proven to reduce queues and enhance event experience
- Multiple events secured such as music festivals and exhibitions
- PR and trade marketing launched for the UK events industry
- 190+ events operated in 2020
Idea
Introduction
NOQ solves the issue of queuing at events by bringing digital ordering to the industry.
We are much more than a cashless and contactless payment system. NOQ provides a safer, more enjoyable experience. Increased sales and profit for events, with clearer, sharper insights.

Our Past and Future:
In our first year of operations (2020), we focused predominantly on F&B ordering.
Our aim is to scale across other revenue streams in 2021, providing a suite of services such as access to schedules, tickets sales, merchandise ordering and in-app advertising.
UK Events Industry:
We are well placed within the events industry to capture UK market share through partnerships with Event Management Companies, Food Concession Groups, POS Systems and WiFi providers.

How it Works:
NOQ offers 3 solutions. Pre-order ahead of time, click & collect or delivery to a location within the event.
Operationally, we provide a bespoke solution specific to suit the needs of each event and ensure seamless execution.
Monetisation strategy
- All customers who place food & beverage (F&B) and merchandising orders via the NOQ app at events will be subject to a service fee per transaction.
- Day-to-day event caterers use our app as a takeaway solution. Customers pay a service fee per transaction.
- Partnership with POS provider leads to revenue shares from all in-person sales made through cashless payments.
- We are building a space for in-app advertising within events allowing sponsors to showcase their brand to customers at the event.
- We believe promotions and adverts in the marketplace will lead to ticket sales ahead of events.
- NOQ will introduce preferred WiFi and Food Concessions lead to revenue kick backs as we introduce them to events we operate in.
- We believe additional services such as ticketing and data insights will enhance our monetisation strategy.
- After scaling in the UK, we will look to expand across other geographic locations and licensing our capabilities.
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