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Nourish

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Award Winning range of Delicious Healthy Snacks. Free from refined sugar, gluten and dairy.

204%
 - 
Funded 19 Aug 2020
£65,007 target
£133,207 from 210 investors
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Business overview

Location Redhill, United Kingdom
Social media
Website www.nourish-growcookenjoy.com
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09907004
Incorporation date 8 Dec 2015
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Investment summary

Type Equity
Valuation (pre-money) £994.5K
Equity offered 11.79%
Tax relief

EIS

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Business highlights

  • Using the finest real food ingredients & absolutely no nasties!
  • Sustainable UK Business. Packaging Home Compostable or Recyclable
  • Over 700% Online Sales Growth for April 2020 compared to 2019
  • Listed in Key High Street Retailers incl. Wholefoods and Ocado
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Key features

  • Secondary Market
  • Seedrs nominee min. £18.40 +

Idea

Introduction

Nourish make the most delicious nutritionally packed Organic Coconut Macaroons and Bites.

We are on a mission to become one of the UK's most popular free-from brands, providing a range of delicious treats and snacks to consumers, athletes and those with specific dietary needs, which will leave them with sustained energy.

Stocked by key high-street retailers including Ocado, Planet Organic, Wholefoods, Daylesford, As Nature Intended and just released into Fortnum and Mason. Our online sales have grown by 740% for April*.

Nourish Coconut Macaroons and Bites use only organic coconut, extra-virgin coconut oil, maple syrup, and just a few other natural ingredients. They are delicious, taste indulgent and are free from gluten, grains, dairy and refined sugar. Our Coconut Macaroons and Bites are Certified Organic and we have a high environmental focus with our packaging types. Winner of a great taste award and seen in popular healthy lifestyle magazines.

Substantial accomplishments to date

Growth in Key High-street Store Listings.

Starting with a local health store, to being listed in Selfridges, Wholefoods, Harrods within 12 months of becoming a company. Futher growth has seen key listings in Ocado, Planet Organic, Daylesford, Revital, As Nature Intended with a soon to be listing in Fortnum and Mason.

Brand awareness growing

Our social media accounts have seen substantial growth. Instagram increasing by over 700% since June 2018 to 8.3k followers and our online subscribers by 200% since 2018.

Online sales

Working on our online sales in the past year, has seen a growth of over 740% for April*. This has been key and pivotal in seeing us through the past couple of months with COVID-19.

An exceptional product

A Great Taste Award for our passionfruit macaroons in 2017. Featured in Ooh Magazine, Natural Health, VeganLife and Specility Magazines

SALSA and Organic Certified Production Premises

Became SALSA Certified in 2018 and Organically Certfied in 2017. Secure supply chain in place and able to efficiently and quickly scale business operations to meet volume demand.

Sustainability at Core

Launching a new range of Organic Coconut Bites late last year in home compostable packaging. And ready to move all our pouches to home compostable packaging in Autumn this year.

New Development

Having trialled new products locally, we are poised ready to launch new products in the next 12 months.

*April 2019 compared to April 2020

Monetisation strategy

Our strategy is focussed around growing sales, expanding existing channels and developing new channels.

Our key routes to market

• Online Sales incl. Own Website and Amazon

• UK Retail stores incl. High Street Health Stores

• Online and Physical Supermarkets

• Hospitality/Aviation

Our focus will be on -

1. Growing Online Sales. With over 740% growth on our online store in April 2020* with repeat customer buying, we are committed to growing this area through exemplary customer service and ease of website. We also plan to launch on Amazon this year.

2. Growing sales with Ocado, key high street stores, as well as premium grocers. This will be done through expansion of range within the stores and development of new product lines. We are commited to focussed on brand-building activities to support sales growth here.

3. Develop and work with food service channels

4. Develop and work with Airlines and Hospitality routes

5. Expand Internationally, initially European and Middle-Eastern Markets

Use of proceeds

Proceeds from this equity raise will be used to take Nourish to its next stage of growth in these three areas:

• Build the team. We will engage a dedicated sales professional with proven channel experience and network to drive growth here in the UK as well as explore sales channels into the European market

• Marketing spend. We want to continue to raise brand awareness by investing in more price promotions in stores, as well as being able to invest in targeted geo-marketing campaigns to attract new customers across certain key demographics - connecting with our identified customer avators.

• Working Capital. We need to ensure we have stock available to send out as we work to support sales growth. As well as have the capital available to invest in our sustainable packaging commitment.

Our overall objective is to continue to build shareholder value. We will continue to work really hard to grow the company and deliver long term value for them.

Investor Perks

Key Information

This campaign was filmed pre-COVID and was part of the business growth plan, we are not seeking funds in response to COVID’s impact on the economy.

The company has the following outstanding loans:

£25,000 loan from Virgin Start-up at an interest rate of 6% per annum. This was a 5 year loan started from May 2017.

£30,000 Director Loan. This is to be repaid at the selling of the company.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £994,520

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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