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Nurture Brands

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A plant-based snacking and beverage company focused on nurturing healthier, more sustainable lifestyles.

101%
 - 
Funded 3 Mar 2022
£2,500,002 target
£2,541,778 from 461 investors
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Business overview

Location London, United Kingdom
Social media
Website nurturebrands.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09190657
Incorporation date 28 Aug 2015
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Investment summary

Type Equity
Valuation (pre-money) £40.1M
Equity offered 5.96%
Share price £2.92
Tax relief

EIS

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Business highlights

  • Six award winning plant-based brands sold in 40 countries
  • Finalist FDF Emerging Business of the Year 2021
  • £8.2m annualised run-rate based on H2 2021 revenue*
  • Brands sold in Tesco, Sainsbury, Morrisons, Ocado and Waitrose
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.68 +
  • Direct investment min. £25,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 461
  • Discussion
  • Documents

Idea

Introduction

We are Nurture Brands and our purpose is to create more positive choices through food, business and beyond.

Nurture Brands is a plant-based, sustainable snacking and beverage business, based in London, UK. Founded by Ben Arbib in March 2019, Nurture Brands owns six awesome brands that are sold across 40 different countries as well as the UK's biggest retailers, with offices in London, New York & Hong Kong.

Our brands include Rebel Kitchen, Myracle Kitchen, The Primal Pantry, Ape, EMILY and recently acquired Jax Coco.

The brands offer healthier choices across savoury and sweet snacking, as well as indulgent, functional and refreshment beverage occasions. They meet the consumer need for healthier, more wholesome food and drink that is plant-based as well as tasting great, having won 13 Great Taste awards.

Finally, Nurture Brands is b-Corp certified, donating 1% of all revenue to charities aligned with environmental sustainability, is 100% carbon neutral and 63% of sales comes from certified organic products.

Substantial accomplishments to date

- In 2020, Nurture Brands was shortlisted with five other British companies for the Food & Drink Federation's (FDF) Emerging Business of the Year Award.

- EMILY Lockdown Outdoor Campaign features in Ad Age and Marketing Week as one of the top campaigns of 2020 alongside some of world's most famous brands. Shortlisted for the FDF's Campaign of the Year Award 2021.

- Coffee guru and World Champion Barista, James Hoffmann, launches Rebel Kitchen Barista Mylk 1L in January 2021; the first plant-based Mylk to work and taste just like milk in coffee. Great Taste Award Winner 2021.

- Nurture Brands certifies B-Corp across all five brands in March 2021.

- Launch Rebel Kitchen Banana Mylk Shake 250ml, made with real bananas, in April 2021. Great Taste Award Winner 2021.

- Nurture Brands launches EMILY Veg Thins, one of the UK's first HFSS compliant crisps in July 2021 in three flavours; Barbecue, Vegan Sour Cream & Sea Salt. Great Taste Award Winner 2021.

- Nurture Brands launches Myracle Kitchen Bytes & Barista Mylk into the USA, drumming up $1m annual sales run-rate in less than 6 months (annualised run-rate is based upon Q4 2021 revenue performance)*. Retail giant, Meijer has recently confirmed it will list Myracle Kitchen in Q1 2022.

- Myracle Kitchen Barista Mylk 1L wins 'Best Product' at the Atlanta Coffee Fest 2021.

- Nurture Brands exports to 40 countries, with brands listed in UK retailers Sainsburys, Tesco, Waitrose, Morrisons, COOP, H&B, WHSmiths and Ocado.

*Based on unaudited management accounts.

Monetisation strategy

Nurture Brands creates bespoke recipes for innovative plant-based products and co-manufactures them with our network of suppliers. Our supply bases include China, Philippines, Sri Lanka, France, Italy, Canada and UK.

Once manufactured, Nurture Brands markets and sells the range of brands across three key business units: UK, North America and International. Within the UK, Nurture Brands sells to nearly all major UK grocery stores, national wholesalers, high street chains, foodservice providers and direct to consumer (D2C and Amazon).

In North America we sell into the same channels but are presently focused on New York and Los Angeles in USA and the Foodservice channel throughout Canada. Our final channel for our brands is through our network of distributors across 40 markets worldwide: with Asia being a major focus for us.

The acquisition of Jax Coco (based in Hong Kong) provides a superb platform and network of distributors to expand our brands throughout this region.

Use of proceeds

Nurture Brands is raising a minimum of £2.5m to be deployed against working capital, additional marketing and growing our team.

-Working Capital 60%: To be held in reserves to fund our business growth to our breakeven point, expected to be by the end of 2023, where we aim to be cash generative. Working capital will be deployed mainly to purchase stock and materials.

- Marketing 20%: Increased spending on building our Myracle Kitchen brand in North America with a focus on specialist coffee events, online influencer marketing and innovation tailored to the tastes of the market. Our vision is to build Myracle Kitchen as our umbrella brand across the USA and launch our portfolio of products under Myracle Kitchen over the coming years.

- Team 20%: Increased investment into the US sales team to focus on specialist sectors; retail, coffee wholesale and eCommerce.

A portion of the investment reflected in this campaign was received by the Company in the 3 months prior to the launch of the investment round on Seedrs and the Company has started putting this to use. The investment was made on the same terms as this round.

Key Information

Direct Investment:

£250,000 of direct investment reflected in the campaign is from a cash investment by the Founder of Jax Coco. This investment is separate from the equity issued in consideration for the recent acquisition which has been factored into the pre-money valuation.

Share Classes:

The company currently has 2 classes of shares, A Ordinary and B Ordinary. All investors in this round, including Seedrs investors, will be benefitting from A Ordinary shares.

The rights attached to the share classes are as follows:

A Ordinary shares:
- Full voting rights

B Ordinary shares
- No voting rights
- Used for employee options

Group Structure:

Investors in this round are investing into and will become shareholders of Nurture Brands Limited.

The company has the following wholly owned subsidiaries:
1. Nurture Brands LLC: A US Subsidiary company.
2. Seraing (HK) Limited: Also know as Jax Coco.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £40,076,416

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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