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Nuw

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Nuw is an open relationship with your wardrobe. Borrow, lend and swap clothes. Reduce fashion waste.

81%
 - 
29 days left
£115,003 target
£93,329 from 143 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thenuwardrobe.com/
Sectors Clothing & Accessories Digital B2C
Company number 11344064
Incorporation date 3 May 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.5M
Equity offered 7.12%
Tax relief

EIS

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Business highlights

  • July 2020 Nuw expanded nationwide across the UK and Ireland.
  • Nuw x UPS and Parcel Motel: Partnership for contactless delivery.
  • Revenue generating with product-market fit
  • Nuw featured on RTE Nationwide and in Vogue Business
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Key features

  • Secondary Market
  • Seedrs nominee min. £12.35 +

Idea

Introduction

Our relationship with fashion has become… ‘complicated’.

It's no secret that fashion is one of the most pollutive industries in the world, producing more greenhouse gas emissions than international flights and maritime shipping combined.

In tackling this global problem, there is a global opportunity. The secondhand clothing market expected to triple in value to $64 billion, 1.5 times the size of fast fashion by 2029.

Enter Nuw, front and centre of this rapidly growing market.

The globally scalable, peer-to-peer social networking app to share and swap clothes.

The sustainable, affordable and accessible solution to fast fashion.

The in-market, revenue generating, ‘perfect sustainable fashion platform’ (according to IMAGE).

‘Nuw is an open relationship with your wardrobe.’

Borrow pieces just for a fling! Wear, love and return them.

Lend pieces in your wardrobe that you love and want to keep but aren’t getting the life they deserve.

Permanently swap the pieces that you’re ready to part with. We all know when it’s time to ‘consciously uncouple.

How Nuw Wins:

- Nuw is a peer-to-peer app with crowdsourced supply requiring no physical infrastructure allowing the network to scale rapidly, regardless of geography, and keeping operational costs low.

- Nuw is the only app platform to offer a borrow and swap service.

- Nuw members share high street to mid-market pieces positioning the platform for mass adoption.

- Members can track their carbon, water, and waste offset using Nuw’s impact calculator.

- A close-knit community, including a digital brand ambassador program, and a Nuw token system provides a strong network effect and creates high barriers to entry for competitors.

- Nuw’s flat affordable subscription fee enables unlimited sharing.

- Nuw strives to create a diverse and inclusive community that caters for all sizes.

Monetisation strategy

Nuw’s business model is a subscription fee. Once a member all users must upload a piece to share or swap on the platform and all borrowing and swapping is free. This ensures we authentically replicate the physical behaviour of sharing with friends and family when it is brought online.

Monthly - £7.99 / €9.99

3 Months - £19.99 / €22.99

6 Months - £34.99 / €37.99

Unlimited, sustainable fashion for the price of a cocktail per month!

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £1,500,525

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.