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Occuity

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Join us on our mission to develop revolutionary non-invasive diabetes screening and monitoring devices.

159%
 - 
Funded 23 Aug 2021
£1,800,005 target
£2,869,348 from 877 investors
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Business overview

Location Reading, United Kingdom
Social media
Website www.occuity.com
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12192959
Incorporation date 6 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £12.9M
Equity offered 18.24%
Share price £15.7
Tax relief

EIS

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Business highlights

  • Disruptive, pain-free, non-contact optical technology
  • Multiple International Patents
  • First Letter of Intent worth a potential £6.75m
  • Estimated $35Billion Combined Global Markets
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Key features

  • Secondary Market
  • Seedrs nominee min. £15.70 +
  • Pay by Bank payments not accepted
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 877
  • Discussion
  • Documents

Idea

Introduction

At Occuity our mission is to revolutionise the way in which some of the world’s most prevalent chronic diseases, such as diabetes and Alzheimer’s are screened and monitored.

Our patented non-contacting technology uses the eye as a window on the health of the body. By safely shining a low power beam of light into the eye, collecting and analysing the return signal our handheld devices will aim to accurately measure structures within the eye and detect changes associated with these chronic life-changing conditions.

Our disruptive technology is currently being developed into a range of handheld devices to target three distinct markets: Ophthalmology, Disease Screening and Disease Monitoring - worth an estimated $35Bn/year.

Of particular interest is the growing problem of both diabetes and pre-diabetes. Globally 463 million adults have diabetes and 352 million are estimated to have pre-diabetes. Occuity's products aim to enable earlier detection and provide a non-contacting, pain-free glucose monitor - the Occuity Indigo.

Substantial accomplishments to date

o Advanced first device based on our non-contacting technology, the PM1 Pachymeter, from early prototype close to production-ready

o 9 Granted Patents - Plus an additional 5 filed and 1 in draft

o In process of appointing distributors for the PM1 pachymeter, including one of the UK's leading ophthalmic distributors, Birmingham Optical with further international discussions ongoing.

o Awarded Innovate UK grant for the development of technology within the Occuity Indigo. A further grant application for a project worth over £1.5m have been submitted with more planned. If successful this will further strengthen the business and allow us to accelerate our plans.

o Highly promising in vitro results from our Glucose Monitoring technology as part of Innovate UK grant-funded research.

o Created a Facebook community of over 8,900 individuals. A sample survey provided positive feedback with 99% of those who completed the survey saying they would be likely to switch to the Occuity Indigo if it were available today.

o £1.4m raised prior to this round.

o Order placed with sub-contract manufacturer for 500 off electronic components to mitigate global semi-conductor shortage.

o Achieved ISO 13485 Certification - Quality Management System specifically developed for the manufacture of medical devices

o Significantly enhanced the senior team including a Design Director, with 27 years of experience in Apple’s design team, a seasoned CFO and a Programme Director experienced in bringing Medtech devices to market.

o Overall team has grown from 5 to over 30 people in 18 months

Monetisation strategy

Based on our patented optical technology our devices are being developed with the aim of being faster, easier to use and safer than existing invasive techniques. We believe they have the potential to improve the lives of hundreds of millions of people worldwide.

By targeting three distinct markets, Occuity’s planned monetisation strategy offers multiple revenue streams.

Priced to compete against finger stick testing, we plan to market the Occuity Indigo to consumers through distribution networks or as an OEM deal with a manufacturer. Device as a Service (DAAS) model with a recurring monthly subscription price which includes device warranty, data analysis and storage, software and firmware upgrades.

We are planning a B2B strategy through Point of Care (PoC) providers such as opticians and pharmacies. A DAAS model with a recurring monthly subscription price targeted to encourage revenue generation both for the PoC provider and Occuity.

Starting with the PM1 and followed by a planned pipeline of further ophthalmic products, we aim for these devices to be sold via B2B distributors in specific regions with a target price competitive with existing contacting devices.

Although not included in forecasts, the scale of the data collected by our range of devices could offer potentially significant new revenue streams. For example, providing commercial access to anonymised population data via licensing agreements.

Use of proceeds

Raised funds will primarily be used to bring the PM1 Pachymeter to market and continue the research and development of our technology.

From the launch of the PM1, we intend for Occuity to generate significant revenues which, along with funds from this round, will be used to accelerate the development of the patented technology used within the Occuity Indigo glucose monitor and disease screening device.

Funds will also be used to run small scale clinical trials to prove our next-generation glucose monitor improves on the previous clinical trials.

To deliver these advances, Occuity will enhance its engineering and management teams, research facilities, quality and regulatory systems.

Key Information

Share Classes

Please note the business has three share classes (Ordinary, A Ordinary and B Ordinary) a breakdown of these is provided below:

1. Ordinary: The standard share class issued to Founders and investors. Full voting rights. On a listing or sale of the company these shares rank pari passu with A Ordinary shares.

2. A Ordinary: Relate to a staff Option Scheme. This share class has no Voting Rights. On a listing or sale of the company these shares rank pari passu with Ordinary shares.

3. B Ordinary: These are growth shares, issued to incentivise staff who aren’t able to benefit from the EMI scheme.
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In the event of a return of capital above £6,527,736 (“Hurdle Amount”), the proceeds available for distribution (“Exit Proceeds”) will be applied in the following order of priority:

1. B Ordinary Shares according to the below formula:

2. Any balance of the Exit Proceeds remaining after the allocation to the B Ordinary Shares shall be distributed pro rata amongst the Ordinary and A Ordinary Shares.

The B Ordinary Shares do not have the right to participate in a return of capital in the event the Hurdle Amount is not reached.
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Please note, the valuation for the round has been calculated on a fully-diluted basis, including an Options Pool of 110,000 shares which can be converted into either A Ordinary or B Ordinary shares. To date, 32,100 shares have been converted into B Ordinary shares, leaving 77,900 shares available for the Option scheme.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £12,855,835

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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