Fight food-waste with Oddbox. Eat good. Do good. Stay odd.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.oddbox.co.uk |
Sectors | Food & Beverage Digital B2C |
Company number | 9638976 |
Incorporation date | 15 Jun 2015 |
Business highlights
- Rescued over 35,000 tonnes of food at risk of going to waste
- Close to 6 million boxes delivered across the UK
- 35X revenue growth (2022 vs 2018), 52.5% aided brand awareness
- ‘Excellent’ 4.7 Trustpilot score from 15K reviews, 300K community
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Idea
Introduction
Every year, as much as 40% of food produced globally is wasted, contributing to an estimated 10% of all emissions. The environmental impact of food waste is thought to be 248 x that of plastic.
Unbeleaf-able right?
But it doesn’t have to be this way. In fact, Project Drawdown has identified food waste as the number one solution to help solve climate change.
That’s where Oddbox comes in – fighting food waste, one curvy cucumber at a time.
We work directly with growers to rescue the “too odd” and “too many” at risk of going to waste, delivering boxes of farm-fresh fruit and veg to doorsteps across the UK.
By giving growers a reliable secondary market for pear-fectly edible crops, and by helping our community cook more resourcefully, we’re raising awareness and making a difference.
We have a loyal community of over 300K Oddboxers and are one of the top-rated delivery boxes on TrustPilot. And best of all, 48% of people who join us say they are more likely to take action on food waste.

Monetisation strategy
Our revenue comes from customers subscribing to a regular Oddbox delivery. Each week, customers can also add limited-edition ‘add-ons’ to their box for an extra cost. These include ‘rare rescues’ like kiwiberries and padron peppers, as well as products from like-minded partners, including Montezuma’s “Waste not Want not” chocolates and Dash Water, which is made using wonky fruit.
Building a strong, loyal community is central to how we make money. This is shown in both our 3:1 LTV:CAC ratio (meaning we make back three times what we spend in acquiring each customer), and the fact that our AOV (average order value) is continually increasing.
*Source: Unaudited management accounts.
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