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OFFschool

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FREE Language Learning Application; always live; always interactive; always fun.

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Funded 19 Mar 2021
£200,000 target
£252,080 from 0 investors
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Business overview

Location Tywardreath, Par, United Kingdom
Social media
Website www.sul.education
Sectors Content & Information Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 01474436
Incorporation date 22 Jan 1980
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Investment summary

Type Equity
Valuation (pre-money) £5M
Equity offered 3.85%
Tax relief N/A
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Business highlights

  • 45 years of gathered academic content
  • Calculated reach of 600 million 7-19 year olds
  • Network of 4k sales agents from 120+ countries.
  • Accredited by ABLS, official accreditation body in the UK.
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +
  • Pay by Bank payments not accepted

Idea

Introduction

OFFschool is the Free Language Learning Application. Same high-quality programmes which made SUL Education one of the leaders in the global Junior education travel market.

Always LIVE; always INTERACTIVE; always FUN; but, most importantly, it's FREE and will be available to everyone who has access to the internet.

Students will be able to download our Free OFFschool App or register by visiting the offschool study website

From beginner to proficiency, there will be 7 different levels, ensuring that each individual student's learning requirements are met.

Daily lessons, assignments and activities will always be followed by a weekly progress test. These tests will provide continuous assessment allowing the student to see first-hand the progress they are making.

The beauty of OFFschool, is that students can study, as long as they want. A week, a month, or even a year. Its always free. But if they want to purchase an original UK Accredited certificate they will have to purchase it.

Substantial accomplishments to date

• Since 1976 SUL Education has organised English language courses and school educational visits for international students in the UK, US, Ireland, China and Spain.

• SUL Education is accredited by ABLS, one of the official accreditation bodies in the United Kingdom.

• Members of UN initiative Caring for Climate.

• Each year SUL Education accepts 5000+ students from all over the world.

• Strong and reliable partnerships with hundreds of education travel agencies from more than 120 countries.

• SUL’s international junior summer programmes reached global marketing success, when in 2018 SUL was among 5 finalists for StudyTravel Star Awards in Junior Courses for the under 18s Category worldwide.

NETWORK AND REACH

• SUL Education has strong and reliable partnerships with hundreds of education travel agencies from more than 120 countries.

• After conducting partner research, we’ve calculated that our network of educational travel agencies has a potential to reach more than 600 million 7-19 year olds who do not travel. OFFschool is a new sales channel and source of income, which will be crucial for educational travel agencies to survive due to the current economic situation.

• OFFschool Advisory Board. We have recruited an assembly of senior professionals whose main role is to accompany the project toward its launch and throughout the different stages of its development.

Monetisation strategy

All the courses will always be free, but if the student needs proof of their studies, we will offer a purchase of an accredited certificate at a cost of just £19.

Sources of income:

• Sales of Accredited Certificates
• In-App and streaming advertising
• One stop International language tests shop
• On-line Merchandise shop

REFERRAL PROGRAMME

The OFFschool Referral Pot will be created along with the algorithm on how much each partner educational travel agency will receive, based on numbers of students from the precise region who are using the service.

The OFFschool Referral Pot will consist of up to 20% of revenue made from sales of Accredited Certificates plus In-App Streaming advertising.

Use of proceeds

The funds raised will be used predominantly in three areas:

TEAM AND PRODUCT (50%) - The funds will help ensure we are able to invest in our world class team. Meanwhile, our product roadmap will include services such as IOS, android and the desktop app development, live lessons streaming interface and software development, certificates, international language tests and merchandise, e-shop structure and logistics system implementation.

REFERRAL PROGRAMME (20%) - ‘The OFFschool Referral Pot will be created along with the algorithm on how much each partner educational travel agency will receive, based on numbers of students from the precise region in which studentsare using the service. Recruitment of 1000+ Educational travel agencies will be organised.

USER ACQUISITION (30%) - We will accelerate our user acquisition efforts through multiple channels such as performance marketing and our grown network of affiliates, educational travel agencies participating in the referral programme.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,000,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
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  • Fund
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Equity Offered

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

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Seedrs nominee

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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