On The Mend

Idea

Introduction

Physical rehabilitation is daunting. We’re on a mission to transform it for everyone.

On The Mend is a platform that enables the delivery of a tailored physical rehabilitation plan for anyone suffering a problem with their tendons, muscles, bones or joints – something that affects 1 in 4 of the world’s population annually.

The NHS spends almost £5bn each year treating people with such conditions and orthopaedics now account for the biggest single category of elective surgery waiting lists. To make matters worse, one out of two people aren't following through with their home rehab, wasting a lot of precious healthcare resources.

The good news is that studies show how simply putting a greater emphasis on self-care can reduce the cost of physiotherapy treatment by up to 32%.

We have built an online platform which aims to transform the rehabilitation journey for everyone involved. For patients, we make it easier for them to stay active and engaged with their prescribed treatment plan through our mobile app, keeping them connected with healthcare professionals, and creating better outcomes for their rehab journey. For surgeons and physiotherapists, our platform makes it easier for them to manage their caseload, track their patients’ progress and collaborate more effectively with colleagues.

Our mobile application and web portal has been built, and is now ready to deploy in initial pilot programmes.

Monetisation strategy

We target our earliest paying customers to be those closest to the delivery of care: private surgeon groups, physiotherapy clinics, specialist orthopaedic centres or NHS hospitals/Trusts.

Our goal is to be paid by healthcare providers based on the number of active patient users in return for improving clinic productivity, enabling better connection with other providers in the system, creating a differentiated product offering and supporting digital transformation initiatives.

Once we establish a strong product-market fit with providers across the UK, US and elsewhere, we will start to target private health insurers, NHS Integrated Care Systems and medical device manufacturers, which stand to benefit from system-wide improvements.

Our objective is for these healthcare players to pay us for delivering seamless data flow through the healthcare system, a differentiated product offering, helping attract new private patients and improving state run efficiency to drive greater long-term capacity.