THE PROBLEM: Breaking the echo chamber 🗞.
Most of us arrive at a news source via giants such as Facebook or Google, with approximately 80% of news referrals coming from them. They earn money from our clicks and therefore are motivated to keep our attention until we click. Their graph engines tend to show posts with a high probability of engagement, and these probabilities are based on past clicks. This creates a bias feedback loop.
Our view is that the tech giants know that keeping our attention is easiest when we are fed with extreme, sensational content that reflects and reinforces our own opinions. This creates the echo chamber.
THE SOLUTION: A trusted global news paywall ✅.
OneSub uses AI to understand thousands of articles a day, which aims to provide a personalised news source that encourages diversity of ideas. We will monitor what you read and fill in any knowledge gaps. By sharing our revenue with publishers, our goal is to become the most trusted global paywall for news.