Discover the power of CBD with thoughtful, effective, and premium CBD products.
- Premium proposition spanning wellness, beauty, drinks and spa
- Presence in all of the UK's major premium retailers
- Global growth with teams in the UK, Hong Kong and Japan.
- Highly thoughtful and effective CBD products
Founded by husband and wife team, Gemma Colao and James Bagley, and a talented group of scientists and entrepreneurs, OTO was born out of a personal desire to share the wonder of CBD with as many people as possible. Since launching in 2019, OTO is redefining the UK’s CBD sector with sophisticated, simple and enjoyable products that fit into your daily rituals.
OTO exists to help you amplify the silence, so that you can ‘find your space’ in a busy, stressful, always-on world. Guided by nature, and backed by science, OTO creates luxurious and effective beauty and wellness products that easily enhance key moments of your day.
Everything OTO creates is researched, designed, and made in the UK, plant based, clean, cruelty free and vegan, zero sugar and no alcohol. OTO has created a highly unique and innovative CBD portfolio, including our bestselling sleep drops, luxurious CBD ritual skincare range, much loved pillow-mist, experiential CBD drinks, and the first CIBTAC accredited immersive experience.
Substantial accomplishments to date
Since launching in Harrods in September 2019, OTO has grown rapidly, positioning itself as a leader in luxury lifestyle and CBD at home and abroad. OTO now is available to enjoy at over 400 premium physical and online locations worldwide across luxury retail and hospitality.
Based on our market research, no brand has the luxury retail foothold (including online) that OTO does in the UK. In most of the accounts OTO has opened, they were the first CBD brand ranges. In many, OTO remains the single chosen CBD partner.
The brand has cut-through with hundreds of press mentions in the most premium and respected publications including Vogue, Forbes, Tatler, and The Economist. Shipping to over 50 countries, OTO has a presence in the UK, Europe, Hong Kong and Japan.
Since its inception, OTO has built a formidable reputation. From virtual consultations and wellness retreats, to keynote speeches and panel discussions at leading industry events across Europe, to invitations from national broadcast media to speak on the industry, the team behind OTO are ready to engage at all levels to help build the industry.
With almost £1.2m historical revenue, and a global team of 28, the business is poised for rapid growth and expansion.
OTO sells its products directly to consumers and indirectly via premium wholesale and retailers.
Direct: OTO operates its own websites in the UK, Hong Kong and Japan. Our central marketing team support sales and marketing via the websites, sometimes working with 3rd party agencies for PR, social advertising and advanced technical support. The UK website is capable of shipping to c.50 countries internationally.
Moving forward, OTO is partnering with The Hut Group (THG) to build and operate websites in new territories (for example Spain) in local language and currency, to improve conversion, reduce complexity, and accelerate growth.
Indirect: 'Spas, Bars, Hotels and Retailers' is the strategy for indirect sales, offering premium CBD products and immersive experiences in venerable, luxury and heritage brands and locations to build trust, reassurance and make the premium market. We partner with distributors internationally to support our global growth.
Use of proceeds
We are raising £2m pounds for 3 important projects as a next step in our journey to help the world discover the power of CBD - Spa, Spain, and Sustainability.
1) Investing in our market leading Spa proposition, to deliver signature Spa treatments in 5* luxury locations in the UK and globally, helping more people experience the power of CBD.
2) Launching in Spain before Christmas with select luxury retailers and direct to consumer, getting an early mover advantage in an attractive premium market.
3) Investing in a sustainable future, where we further improve packaging and supply chain components and ingredients with the ambition of becoming the cleanest, greenest premium CBD brand in the world.
These projects will add significant value to the brand, and the business, helping to acquire more customers in a more sustainable way in line with the needs and the values of modern conscious consumers.
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Please note the business has the following outstanding debt.
Outstanding balance: £25,000
Lender: Lloyds Bank
Repayment plan: £505 monthly
Start date: June 2021
End date: June 2025
Funds raised as part of this round will not be used to repay outstanding debt.
Please note the business has two class of shares:
-One vote per share
-One equal right per ordinary share in any ordinary share dividend declared
-Subject to first paying the amount due on the preference shares below, one equal right per ordinary share in the distribution of any surplus due to the ordinary shareholders on a winding-up or other return of capital
-No redemption rights attached to these ordinary shares
-One vote per share
-Fixed dividend of 6% per annum on the issue price per preference share
-The distribution of any surplus due to the shareholders on a winding-up or other return of capital shall be applied first in paying up the higher of (i) The issue price and arrears of dividend (if any) on the preference shares or (ii) an amount payable if all preference shares had converted to the same number of ordinary shares
-No redemption rights attach to these preference shares
Investors in this round will be receiving Ordinary shares.
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