PamperBook aims to digitally revolutionise the beauty industry & ditch paper diaries all over the world.
- Over 100,000 appointments booked
- Over 1,000 business registrations & 20,000 customers
- 18k social media followers
- 2021 revenue of £50,000*
PamperBook is one of the UK’s leading digital booking software platforms focussed on the hair and beauty sector. Over the past 12 months we are boasting a whopping 100k+ appointments booked, over 1,000 businesses registered, and 20,000 customers! We have created a brand that represents & attracts our perfect target market & appeals to potential users more than our competitors.
Research by the National Institute of Hair & Beauty shows that pre-Covid 19 there were nearly 45,000 registered hair and beauty salons in the UK, contributing in excess of £8bn in revenues. Of these businesses over 50% have a turnover of less than £100k, and 75% employ less than five staff. To succeed with its business Pamperbook only needs to win a very small fraction of this total market and our product is very much aimed at the small business operator / freelance provider which represents the largest part of the UK market. Furthermore our branding is designed to appeal to a market where the vast majority (88%) of the employees in the sector are female.
And of the circa 300,000 employed in the sector more than 60% are self-employed and over 46% of bookings are made before/after working hours & people much prefer to book online.
Substantial accomplishments to date
PamperBook is now established all over the UK with over 100,000 appointments booked over the past year (given 3 lockdowns). Our numbers are skyrocketing with fantastic reviews all over our platforms! We’ve built brand partnerships with beauty wholesalers who will promote PamperBook via their channels. Media outlets and companies have featured us and our mission as we continue to attract more users and partnerships. We now have nearly 17k followers on our social media platforms with brand ambassadors in nearly every region in the UK promoting our brand.
We plan to have two revenue streams:
We currently charge a monthly subscription fee based on how many diaries the business needs:
• Bronze £15 p/m
• Silver £25 p/m
• Gold £35 p/m
We have also introduced a "PamperBook Pay" feature allowing businesses to take deposits & full payments via the app. For this, PamperBook Ltd will take 5% of each transaction, plus monetising our text reminder costs.
We aim to target the end-users (consumers) to book with our salon
& freelance businesses in order to use our PamperBook payments feature, to drive more revenue giving us a subscription plus percentage model.
We plan to also introduce a "PamperCard" feature which allows consumers to book with our registered businesses giving them discounts and offers - similar to "tastecard" for the beauty industry. The consumer will purchase their cards via the app at a subscription fee of £9.99 per month.
Use of proceeds
The funds will be used for the following:
- Marketing of the product through paid marketing,
- Building our team including three new hires in marketing, development, and sales & account manager.
Through this planned growth we aim to bring the business to a profitable position over the next 2 years.
*Based on unaudited management accounts.
The company has an outstanding loan of £200,000 at a 12% interest rate to start repayment in monthly installments in 22 months. None of the funds raised in this round will be used to repay this loan.
SEIS/EIS Tax Relief
The company has its full £150,000 SEIS allocation remaining. The first £125,000 reflected from lead investors in this round is not eligible for SEIS, so funds raised up to £275,000 will be eligible for SEIS. Investments made once the campaign has reached £275,000 will be EIS eligible.
Pamperbook ltd, the company in which Seedrs investors are investing purchased the assets and IP from a company called PBOOK POC limited in 2020. That company is now being wound down and does not have any any relation with Pamperbook Ltd.
In June 2020, PamperBook Ltd, the company in which Seedrs investors are investing, was formed and acquired the IP and customer base of Pbook POC Ltd, a company formally owned by the founder. Pbook POC Ltd is now in the process of being wound down does not have any any relation with Pamperbook Ltd.
Please note that the exact share price for this round is £0.3125. The investment multiple used is £31.25, so that each investment is for 100 shares in the business.
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