Pashley Cycles

Idea

Introduction

Pashley is Britain’s longest-established bicycle maker. Founded by William "Rath" Pashley in 1926, we have been manufacturing in the UK for 97 years, and we offer our customers a unique range of quality, hand-made bicycles.

Many people know us for our beautiful classic bicycles, but we also make bikes for business customers. Our three core product ranges include:

• Cargo Cycles: for last mile delivery, vending & promotion.
• Bike Share: hire bikes & docks for urban environments.
• Classic Cycles: traditionally hand-built town & country cycles.

In an industry where we estimate over 90% of cycles sold in Britain are made overseas, we build every cycle by hand at our factory in the Midlands, just as we have since the 1920s. We have an experienced team of 38 employees - with a combined 570 years of service at Pashley - who design and manufacture products at our premises in Stratford-upon-Avon. These products are already sold in over 45 countries worldwide.

Monetisation strategy

We supply our cycles through three main channels worldwide:

• via our dealer network of over 160 locations
• direct to businesses and public bodies
• direct via our ecommerce website

Today we are concentrating our efforts on three key areas of growth in the sustainable transport sector:

• E-cargo bikes: are being increasingly used by business for delivery of post, cargo & all manner of packages,
• Bike-share bikes: cities and local authorities are introducing bike-share schemes to reduce pollution and improve urban environments, and…
• Leisure e-bikes: as more consumers are using e-bikes for their personal transport and leisure needs.

We believe Pashley is well-placed to deliver and grow in the above markets. It already has an award-winning e-cargo cycle in production and is in advanced trials with major delivery fleets. It is already the manufacturer behind two of Britain’s largest bike hire schemes and it is aiming to launch a classically styled consumer e-bike in 2024.