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Perfect World

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Profile
Perfect World makes delicious, healthy vitamin fortified plant based ice cream with no added sugars.

EIS

Location
GB Tunbridge Wells, United Kingdom

Categories: Food & Beverage Non-Digital Mixed B2B/B2C

Social Media
Website
www.perfectworldicecream.co.uk
Company number
8080000
Incorporation date
23 May 2012
Investment sought:
£75,005
Equity offered:
1.91%
152%
Investment
already funded:
£114,040
for 2.88% equity
Valuation
(pre-money):
£3,848,580
Highlights
  • Store expansion in Jumbo Supermarkets, Netherlands, March 2020
  • Launch vitamin and mineral enriched plant based recipes 2018
  • 5 flavour launch in Ocado, First export to Jumbo Supermarket 2018
  • First Stevia sweetened ice cream to launch in the UK in 2014
  • Secondary Market
  • Seedrs nominee min. £16.84 +

Idea

Introduction

Our mission is to make ice creams that are not just less bad for you, but that are proactively good for you. We expect the trend towards healthier eating, growing in recent years, to accelerate rapidly now, as people focus more intensely on their well-being than ever before.

We are happy to announce a significant increase in our Jumbo Supermarket listing (Netherlands) to 228 stores, with immediate effect. Jumbo have listed three flavours in the main ice cream aisle as we plan to grow other sales channels to accelerate further growth.

This round will allow us to immediately increase stock levels for the expansion, boost marketing and drive sales, as well as drive product and brand development through 2020 and beyond.

Pack line up

Monetisation strategy

Jumbo
· 2020 Store expansion w/c 23 March 2020 into 239 stores. New store estate is being targeted at urban and affluent areas.
· Goal to build strong sales to help deliver further store expansion (potential for up to 600 stores) and range extension for 2021
Ocado
· Agreed new media plan with new buyer with a goal of significant growth utilising prominent keywords and product category banner placements
· Planned deployment of Ocado digital couponing campaigns targeting of up to 300k customers at a time.

Other Channels

UK - Contracted PB & Co sales and brand development team - - They have recently achieved listings in Zizi and Papa Johns with other partnered brands. Lead contact is Lucy Wager, founder of Pudology food brand, who achieved listings in ASDA, Sainsburys, Brakes.

NL - Greenseed Netherlands manage NL contacts and continues sales drives

Other territories - Discussion ongoing for engagement of Nordic and USA sales activation teams.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.