Perfect World makes delicious, healthy vitamin fortified plant based ice cream with no added sugars.
- Tunbridge Wells, United Kingdom
Categories: Food & Beverage Non-Digital Mixed B2B/B2C
- Social Media
- Company number
- Incorporation date
- 23 May 2012
- Investment sought:
- Equity offered:
for 2.88% equity
- Store expansion in Jumbo Supermarkets, Netherlands, March 2020
- Launch vitamin and mineral enriched plant based recipes 2018
- 5 flavour launch in Ocado, First export to Jumbo Supermarket 2018
- First Stevia sweetened ice cream to launch in the UK in 2014
Our mission is to make ice creams that are not just less bad for you, but that are proactively good for you. We expect the trend towards healthier eating, growing in recent years, to accelerate rapidly now, as people focus more intensely on their well-being than ever before.
We are happy to announce a significant increase in our Jumbo Supermarket listing (Netherlands) to 228 stores, with immediate effect. Jumbo have listed three flavours in the main ice cream aisle as we plan to grow other sales channels to accelerate further growth.
This round will allow us to immediately increase stock levels for the expansion, boost marketing and drive sales, as well as drive product and brand development through 2020 and beyond.
· 2020 Store expansion w/c 23 March 2020 into 239 stores. New store estate is being targeted at urban and affluent areas.
· Goal to build strong sales to help deliver further store expansion (potential for up to 600 stores) and range extension for 2021
· Agreed new media plan with new buyer with a goal of significant growth utilising prominent keywords and product category banner placements
· Planned deployment of Ocado digital couponing campaigns targeting of up to 300k customers at a time.
UK - Contracted PB & Co sales and brand development team - - They have recently achieved listings in Zizi and Papa Johns with other partnered brands. Lead contact is Lucy Wager, founder of Pudology food brand, who achieved listings in ASDA, Sainsburys, Brakes.
NL - Greenseed Netherlands manage NL contacts and continues sales drives
Other territories - Discussion ongoing for engagement of Nordic and USA sales activation teams.