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Perkier

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The UK’s fastest growing healthy snack bar*. Leveraging exciting global health trends. 100% Plant based

254%
 - 
Funded 11 Aug 2021
£400,001 target
£1,048,464 from 344 investors
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Business overview

Location Slough, United Kingdom
Social media
Website perkier.co.uk/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 07974955
Incorporation date 5 Mar 2012
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Investment summary

Type Equity
Valuation (pre-money) £3.8M
Equity offered 21.13%
Tax relief

EIS

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Business highlights

  • 17 million bars sold. Perkier sell one bar every 10 seconds
  • Over 5,000 distribution points inc. Sainsbury’s, Morrisons & ASDA
  • Exponential growth on Amazon with an average 4.7 Star rating
  • Retail Sales +16% latest year & accelerating +86% latest quarter
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.20 +
  • Direct investment min. £8,001.00 +
  • Pay by Bank payments not accepted

Idea

Introduction

We’re on a mission to make the healthiest snacks on the planet! But we don’t just care about your health, because every snack we make tastes good, does you good and doesn’t mess up the planet.

Consumers increasingly want to ditch biscuits and chocolate and switch to a healthier snack. But so-called healthy snacks are often crammed full of sugar, unhealthy fats & some taste like cardboard!

Perkier bars are leading-edge, nutritionist approved and selling in some of the fastest growing market segments. Our range has:

- 60% Less Sugar*

- 100% More Fibre*

- Vitamins for immune support

- Billions of probiotics for a happy healthy gut

- Nutritious energy to avoid the afternoon slumps

- Plus, they’re All Natural. Gluten free. Vegan. Palm Oil Free

Our founders quit their jobs in the food industry to disrupt the snacking market. The global snack bar market is worth $22bn and growing fast. Join us and make the world a perkier place.

*Based on company research.

Substantial accomplishments to date

· 17 million bars sold. 1 Perkier bar sold every 10 seconds

· Perkier is distributed in every Sainsbury’s supermarket, over 450 Morrisons stores and over 400 ASDA stores.

· We’re listed in the major Foodservice companies including Compass, Brakes and Bidfood

Exponential Growth on Amazon: Perkier launched on Amazon in May 2020 and revenues have grown exponentially. Our growth has averaged +30% month on month and is accelerating +45% May vs April 2021 and +60% June vs May 2021. Perkier is a top 5 brand on the Amazon Best Sellers list for Cereal Bars and on Amazon’s fast-track Launchpad program for high potential SME’s.

87% of consumers agree Perkier bars are tasty and achieve a 4.7 star rating on Amazon

Being 100% plant-based, Palm Oil Free and using only recyclable packaging, we believe we are way ahead of our competitors on sustainability:

*Information presented in image is based on company research.

We’ve got a perky fan base of over 55k followers across social media, and a brand ambassador program including team GB Olympians reaching 1.6m people. Plus we’ve had some pretty fab media coverage too!

Our Co-Founder and Managing Director Ann Perkins is a ‘Great British Entrepreneur 2021 Finalist’ for Food and Drink – the winners will be announced in September! Good Luck Ann!

Monetisation strategy

Perkier operates across 4 key channels: Retail, Online, Foodservice and Export.

We have exciting plans and intend to accelerate our growth through the following:

1. Grow brand awareness and increase sales with current customers: Amazon, Sainsbury’s, Morrisons and ASDA plus our Foodservice partners Compass, Brakes and Bidfood

2. Acquire new customers: We are in discussions with major supermarkets, high street and convenience chains to increase our distribution

3. Leverage our Strategic partnerships for select export markets including EU, North America, UAE and Australia

Use of proceeds

We will invest the funds in 3 key areas to accelerate our growth

(1) Expand Our Team: All our success to date has been with a team of 4!
We will recruit a Sales Manager and Sales Exec to drive even stronger growth on Amazon and secure new distribution

(2) Increase Digital Marketing: Our digital campaigns are proven to be effective in building awareness and sales and securing loyal customers across Amazon and Retail; with more investment we intend to deliver higher sales.

(3) Innovation: We will continue to Innovate and bring outstanding products to market meeting the most exciting consumer trends.

This is your chance to invest, join us today! And let’s make the world a perkier place!

N.B. Perkier being the UK's fastest growing snack bar is based on Neilsen June 2021 data.

Key Information

Outstanding debt

The company has the following outstanding loans:

1. £180,000 Coronavirus Business Interruption Loan from HSBC at an interest rate of 3.99% per annum. The loan is to be repaid by January 2027, with monthly instalments starting in January 2022.

The loan provider, HSBC, has a fixed and floating charge over all assets as security for the CBILS loan.

The funds raised from this investment round will not be used to repay these loans.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,804,080

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.