Quite simply, the market for PixelPin is the replacement of passwords. The use of pictures to replace passwords has many advantages. According to the study of ‘Picture Superiority Effect’ the human brain processes pictures in a different way to the way in which words are committed to memory, therefore making it easier for a human to remember visually rather than in word format. Moreover, pictures have a significant advantage over the password as they are difficult to hack, provide no language barriers and are easy to use regardless of your ability or disability.
As this is a pre-emption campaign open only for existing shareholders, minimum details are being provided. More information on PixelPin can be found on the company's website or by downloading the supplementary investment memorandum. Please note, this information has not been verified or approved by Seedrs.
Please note that the price for this interim round is £22.18 per Ordinary A Share (a pre-money valuation of £10,064,840) but it has been agreed that existing Seedrs investors will receive a 15% discount on this price. This discounted price is £18.85 per share has been used to calculate the pre-money valuation on this campaign.