Plant Based News
We raise awareness about ethical consumerism, sustainability, and the vegan lifestyle.
Veg Capital provides early-stage capital to companies striving to replace the use of animals in the food system.
- A leading online platform in the growing plant-based space
- 70M impressions per month with over 2.4M social media followers
- Revenue increase year on year: 85% for Feb 2020-2021*
- Underpinned by world-class creative / design agency
Plant Based News (PBN) is a mission-led media company creating awareness about ethical consumerism, conscious living, sustainability, and the vegan lifestyle. We work to educate, entertain and inform. We report on all things vegan (news and lifestyle) and truly believe the world would be a greener, kinder and healthier place if more people switched to a plant-based diet.
Our website plantbasednews.org is one of the leading plant-based online platforms. According to google search console, it obtained 23.6M search impressions over the last quarter.
Each month, we reach over 70m+ impressions across our platform (including social media channels); as well as over 2.4m social followers.
Our platform is underpinned by a design agency that provides us with the ability to create original media for our platform and other organisations in the space.
Substantial accomplishments to date
Plant Based News was incorporated in February 2017 and the founding team has invested heavily in growing the audience in the first few years of operations. We are one of the leading plant-based portals of choice in providing consumers with access to leading experts, intelligence, and content on all things related to a plant-based lifestyle.
We have a global footprint, reaching over 70+ million impressions with more than 40% of our audience-driven from the US. Our social reach is robust across all social media platforms. We are unique in that our platform is underpinned by a design agency that provides us with the ability to create original and bespoke content/media and distribute it across all our social channels.
Revenue increase year on year: 85% for Feb 2020- Feb 2021*
Our first-quarter revenues of £229K* for the current year together with our sales pipeline, we aim to deliver our aggressive revenue targets over the next few years. But, investment into our core team and overall company infrastructure are required.
*Based on unaudited management accounts.
We derive income from four core revenue streams: core advertising, client advertising, affiliate marketing and creative services.
We earn core advertising revenue from adverts before youtube videos (youtube adsense revenue), programmatic adverts in articles on our website (including via google amp and facebook instant articles) and adverts before and during facebook videos (as well as facebook stars).
Client advertising revenue is earned when organisations engage us for above the line and below the line marketing. We provide a full suite of services including production and distribution. We monetise content across platforms (both PBN and influencers in the space via influencer marketing) and use industry standard CPM’s to determine the value of each slot.
While affiliate marketing and creative services are smaller drivers of our income, we expect these to grow and be supplemented with new revenue streams including content syndication to third parties including to streaming brands.
Use of proceeds
Funds will be used for the following:
Website / platform and capex: Linked to website development, mobile app development, and other digital products (including a lead magnet to increase / grow our email list).
Tech spend: Spend associated with applications used to manage the online and social media presence of the business.
Marketing: Paid ads selectively used on some content. And a modest PR retainer to market PBN in mainstream outlets.
Recruitment of staff: Recruitment of individuals, including an associate creative director.
Working capital management: Maintain sufficient cash flow to meet short term goals and obligations.
The company has a Bounce Back loan of £50,000, interest-free for 12 months, and 2.5% thereafter. This is to be repaid over 59 monthly installments starting in March 2022. None of the funds raised will be used to repay this loan.
Open an account to get access to the team members of Plant Based News
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.