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Playenable Ltd.

Toptable for sports : An online hub for visitors to search and book gyms and facilities around them.

SEIS

Location
London, United Kingdom

Categories: Travel, Leisure & Sport Mixed Digital/Non-Digital B2C

Investment
sought:
£25,000
Equity
offered:
5.00%
Funded 22 Nov 2012
Investment
amount:
£25,000
Valuation
(pre-money):
£475,000

Idea

Introduction

PlayEnable can be described as the Toptable for sports. It aims to be an online hub for visitors to search and book gyms and facilities around them. Problems we aim to solve: A) The inconvenience of having to search for appropriate sports facilities and to book them via the phone. B) The fact that no reviews are available for various sports and fitness aggregators C) Free web-based booking/facility management system to lock-in the facility to PlayEnable.

Intended impact

PlayEnable could potentially revolutionize the way people make bookings in gyms and sports centers.
At the facilty end, it would help small facilities with limited marketing and operations budgets to compete with the bigger chains.

Substantial accomplishments to date

Facilities signed up :
California : 19 are using PlayEnable's platform to advertise their free slots
London.

Corporate tieups:
LinkedIn and Oracle for visitors to our website

Recognitions:
1) Grand Finalist at the European Student Startups in 2012.
2) Finalist at the London Business School Business Plan Competition in 2012.

Monetisation strategy

1) Commissions from bookings of individual spots
2) Commissions from the sale of monthly and weekly memberships at clubs
3) Other sports merchandize sales and affiliate marketing

Use of proceeds

1) To increase spending on online and offline marketing and promotions
2) Grow team for marketing and client management
3) Invest on mobile and web platform upgrades and features

Market

Target market

Target market :
A) Suppliers (Gyms and Sports facilities): Especially the smaller ones which we think have limited marketing budgets and visibility issues
B) Sports/Fitness enthusiasts : Especially urbanites who we believe would 1) like the convenience of online bookings; and 2) would like to try out different sports in different gyms.

Characteristics of target market

We believe that current trends are:

1) Short term subscription models at gyms and sports facilities are on the rise.
2) Booking by phone and web platforms is preferred over phone bookings (E.g. Hotels.com; Opentable etc)

Marketing strategy

We have the following plans: Online : Social Media campaigns (in progress) ; Google and Facebook Ads, SEO and Offline : Flyers; Tie ups with Hotels, Corporates (in progress) and with Universities.

Competition strategy

PlayEnable aims to provide:
A) A free booking software to facilities which they can use to manage their schedules and their members. This would effectively lock in the facility to PlayEnable against competition by increasing switching costs to other booking solutions.
B) Unlike other solutions, PlayEnable would not just provide a booking solution but also bring visitors: University students, Corporates, Hotel residents etc. It would take care of the SEO and promote each facility via Social media, etc.
C) By diversifying the geo-locations, visitors would be able to use PlayEnable approved gyms and sports facilities in more cities than the competitors.

Idea

Introduction

PlayEnable can be described as the Toptable for sports. It aims to be an online hub for visitors to search and book gyms and facilities around them. Problems we aim to solve: A) The inconvenience of having to search for appropriate sports facilities and to book them via the phone. B) The fact that no reviews are available for various sports and fitness aggregators C) Free web-based booking/facility management system to lock-in the facility to PlayEnable.

Intended impact

PlayEnable could potentially revolutionize the way people make bookings in gyms and sports centers.
At the facilty end, it would help small facilities with limited marketing and operations budgets to compete with the bigger chains.

Substantial accomplishments to date

Facilities signed up :
California : 19 are using PlayEnable's platform to advertise their free slots
London.

Corporate tieups:
LinkedIn and Oracle for visitors to our website

Recognitions:
1) Grand Finalist at the European Student Startups in 2012.
2) Finalist at the London Business School Business Plan Competition in 2012.

Monetisation strategy

1) Commissions from bookings of individual spots
2) Commissions from the sale of monthly and weekly memberships at clubs
3) Other sports merchandize sales and affiliate marketing

Use of proceeds

1) To increase spending on online and offline marketing and promotions
2) Grow team for marketing and client management
3) Invest on mobile and web platform upgrades and features

Market

Target market

Target market :
A) Suppliers (Gyms and Sports facilities): Especially the smaller ones which we think have limited marketing budgets and visibility issues
B) Sports/Fitness enthusiasts : Especially urbanites who we believe would 1) like the convenience of online bookings; and 2) would like to try out different sports in different gyms.

Characteristics of target market

We believe that current trends are:

1) Short term subscription models at gyms and sports facilities are on the rise.
2) Booking by phone and web platforms is preferred over phone bookings (E.g. Hotels.com; Opentable etc)

Marketing strategy

We have the following plans: Online : Social Media campaigns (in progress) ; Google and Facebook Ads, SEO and Offline : Flyers; Tie ups with Hotels, Corporates (in progress) and with Universities.

Competition strategy

PlayEnable aims to provide:
A) A free booking software to facilities which they can use to manage their schedules and their members. This would effectively lock in the facility to PlayEnable against competition by increasing switching costs to other booking solutions.
B) Unlike other solutions, PlayEnable would not just provide a booking solution but also bring visitors: University students, Corporates, Hotel residents etc. It would take care of the SEO and promote each facility via Social media, etc.
C) By diversifying the geo-locations, visitors would be able to use PlayEnable approved gyms and sports facilities in more cities than the competitors.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.