B2B2C ecosystem connecting 200M+ Amazon households globally with video content via genre-specific TV Apps
- 50+ partners, inc. Sky News, Bloomberg & Universal Music
- Trailers on NBCU's "Shows Must Go On" YouTube channel 1.48M subs
- Signed contract with Universal Music for StagePlayer+
- Tech stack built. NewsPlayer+ and StagePlayer+ already released
Player+ brings together, aggregates & curates premium content not catered for by streaming titans like Netflix, in subject-specific TV Apps.
Our partner-orientated model has vast potential for the content market and audiences.
For content owners - distribution on leading smart TVs & devices, including cable & satellite TV platforms, a greater footfall, & customer data access without having to invest in their own TV apps.
For TV viewers - the welcomed convenience of having all their favourite genre-based content in one app, on their favourite devices.
Player+ has brought the world's leading news channels together for NewsPlayer+ & created a streaming destination for Performing Arts in StagePlayer+. Both categories have been well received by, content companies & platforms. Plans to launch new categories are well underway.
Aggregation exists in other sectors including travel and finance, & now, through Player+, TV.
Substantial accomplishments to date
Player+ has made significant strides in the creative industry. From partnering with NBCU to promote content available on StagePlayer+ to its 1.48M Shows Must Go On subscribers, to StagePlayer+ being hosted on the TVOD app that allows for in-app Amazon purchasing.
The company has also signed a deal with Tech Live, which has enabled distribution to worldwide-leading hotel rooms. And with a Universal Music deal signed in early 2023, some of the biggest pop and rock concerts are now available on StagePlayer+.
The success and milestones reached thus far speak volumes about the calibre of Player+’s founding team. With decades of experience in the industry at big-name companies like BBC, ITV, Britbox, Virgin Media and more, their knowledge and connections reach far and wide, with Player+ CEO, Rich Jacobs part of an exit success in this space.
With the underlying technology built for scale, Player+ aims to do so by increasing the distribution coverage and partners, expanding available content and categories, and launching in more territories around the world.
Player+ uses a collaborative model:
- No upfront costs for content owners
- No advances or guarantees for content
- Player+ shares a percentage of the net revenue on every transaction made by customers
- Player+ shares customer data with content partners
This creates a collaborative and mutually beneficial relationship and both Player+ and its content partners benefit from the success of the platform.
In addition, Player+ assists with bespoke, paid services (social media, PR, account management, and more) which empower content holders and enriches the ecosystem for all. Included in the content holder partnerships are formal commitments to promote and publicise the availability of content on Player+ to their vast audiences.
As Player+ grows and creates opportunities, we envision our revenue model to evolve:
• Monthly fixed fees from content owners (carriage)
• Ad revenue share
• Retail revenue share (affiliates)
• Corporate & Institution access
• Licensing to venues
Use of proceeds
Funds raised in this round will be allocated as follows:
Marketing - 10%
Team - 30%
Product - 30%
Distribution - 30%
Player+ has completed the initial investment required to develop a fully scalable platform for two categories. The company's next phase focuses on scaling the business, and funds raised will be allocated to identified areas.
Unlike Netflix, Player+ does not commission new content, resulting in small ongoing investments needed to scale the platform. The company's platform enables global content distribution currently to 200M TV households through recognised channels such as Fire TV, Samsung, LG, Apple TV and Android TV. And is ready to deploy on cable and satellite platforms around the world once agreements are reached with commercial operators.
Player+'s mission is to open up a world of culture to brand new audiences across never-ending categories while empowering and enabling content holders that enrich the ecosystem.
Related Party Relationship
Please note, Player+ (the Company) has two platforms - NewsPlayer+ and StagePlayer+. StagePlayer+ utilises a content management and distribution software as a service solution from a related party, EaselTV. A Director in the Company holds the position of CEO at Easel TV.
Easel TV does not hold ownership of any IP or trademarks for StagePlayer+ and their technical stack is not used for NewsPlayer+, the initial brand under the Company. In addition, the Company is in the process of building out their own technical layer around both stacks in order to achieve greater flexibility and automated services internally in the future.
The terms of the agreement between the Company and Easel TV are:
1. A 15% net revenue share of income generated from StagePlayer+
2. 250,000 shares equating to 12.2% of the pre-money equity in the Company. Please note, this ownership does not include anti-dilution rights and will be diluted by further investment in this round.
3. An exclusivity period of 30 days in the case that the Company requires OTT video services (content management) for a new New Service. During this period, Easel TV would be required to notify the Company of entering into a 'negotiation period' of three months. In the case that Easel TV (i) cannot match the lowest quote delivered by another provider, (ii) cannot reach an agreement with the Company regarding terms or (iii) declines to provide the service, the exclusivity will lapse.
The company has the following outstanding loan:
A £49,294 Bounceback loan at an interest rate of 2.5% per annum. The loan is to repaid in monthly instalments ending 26 June 2030.
The funds raised from this investment round will not be used to repay these loans.
Please note, direct investors in this round received a share price of £2.0379. Due to rounding, Seedrs investors will receive a share price of £2.038.
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
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