Intimacy app for couples combined with a subscription box to make it date night, every night.
Business overview
Location | Braga, Portugal |
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Social media | |
Website | pleasyplay.com |
Sectors | Home & Personal Mixed Digital/Non-Digital B2C |
Company number | 516119478 |
Incorporation date | 21 Aug 2020 |
Business highlights
- Global sexual wellness market to hit $39bn by 2024
- Backed by VC Indico and Google for Start-ups Accelerator
- Portuguese trial showed 75% said relationships improved
- UK in the top 3 countries for growth at 43%
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Idea
Introduction
Remember the fiery days of a new relationship where nothing gets in the way of passion and romance? As time goes on, however, life gets in the way – it’s easy to get too comfortable with your partner at the expense of intimacy.
We aim to make the honeymoon period last forever, revolutionise sexual wellness, and become the only brand couples need to make intimacy effortless.
Pleasy lets couples rekindle and maintain passion in their relationships by giving them everything they need to be more intimate in a fun, engaging & accessible way.
Our interactive, app-based service sets fun, personalised challenges. This is combined with a bi-monthly box of intimate items delivered right to your doorstep to take your relationship to the next level.
The entire Pleasy experience is based on each couple’s preferences – from the nature of the challenges, to the items in each box. We broaden horizons, encourage experimentation, and help couples to discuss and explore intimacy in a relaxed environment.

Monetisation strategy
We offer a paid monthly subscription of £29.90, which includes full access to our app and a box of intimate products delivered every two months.
The UK, like Germany and France, are the leading growth countries for intimate products (growing at 43%, 37% & 47% respectively). We’re preparing to launch in these and other European countries within 12 months.
Initially catering to hetrosexual couples, we’ll launch a dedicated service for the LGBTQ+ community in the first quarter of 2021. We’re also lining up exciting themed scenarios for the future.

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