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Pleasy Play

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Intimacy app for couples combined with a subscription box to make it date night, every night.

110%
 - 
19 days left
€250,000 target
€275,280 from 325 investors
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Business overview

Location Braga, Portugal
Social media
Website pleasyplay.com
Sectors Home & Personal Mixed Digital/Non-Digital B2C
Company number 516119478
Incorporation date 21 Aug 2020
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Investment summary

Type Convertible
Discount 20%
Tax relief N/A
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Business highlights

  • Global sexual wellness market to hit $39bn by 2024
  • Backed by VC Indico and Google for Start-ups Accelerator
  • Portuguese trial showed 75% said relationships improved
  • UK in the top 3 countries for growth at 43%
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Key features

  • Secondary Market
  • Seedrs nominee min. €10.00 +

Learn more about convertible campaigns.

Idea

Introduction

Remember the fiery days of a new relationship where nothing gets in the way of passion and romance? As time goes on, however, life gets in the way – it’s easy to get too comfortable with your partner at the expense of intimacy.

We aim to make the honeymoon period last forever, revolutionise sexual wellness, and become the only brand couples need to make intimacy effortless.

Pleasy lets couples rekindle and maintain passion in their relationships by giving them everything they need to be more intimate in a fun, engaging & accessible way.

Our interactive, app-based service sets fun, personalised challenges. This is combined with a bi-monthly box of intimate items delivered right to your doorstep to take your relationship to the next level.

The entire Pleasy experience is based on each couple’s preferences – from the nature of the challenges, to the items in each box. We broaden horizons, encourage experimentation, and help couples to discuss and explore intimacy in a relaxed environment.

Monetisation strategy

We offer a paid monthly subscription of £29.90, which includes full access to our app and a box of intimate products delivered every two months.

The UK, like Germany and France, are the leading growth countries for intimate products (growing at 43%, 37% & 47% respectively). We’re preparing to launch in these and other European countries within 12 months.

Initially catering to hetrosexual couples, we’ll launch a dedicated service for the LGBTQ+ community in the first quarter of 2021. We’re also lining up exciting themed scenarios for the future.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.