Plenaire

Idea

Introduction

The skincare products that women as young as 13 use were created in the 1970’s. Emotional well-being is ignored altogether; technology/data are relatively unexploited. Mental health and well-being, particularly when linked to beauty and appearance are a clear opportunity.

Plenaire is derived from the French expression for “in the open air”, celebrating a more relaxed and transparent approach to beauty. Plenaire reframes the classic coming of age skincare rituals as indulgent moments of self care, creating a bridge between skincare rituals and emotional well-being.

Plenaire's award winning, multi-faceted formulations like Rose Jelly and Violet Paste are based on uncomplicated, clean ingredients, perfect for delicate and sensitive skin.

Christened “The white T-shirt of the beauty industry” : it's not fussy or frilly, but is super reliable and can be accessorized- by Byrdie Beauty, Plenaire is found alongside other independent brands, in some of the world’s finest beauty retailers.

Substantial accomplishments to date

Plenaire is a British made skincare brand with an audience of digitally native, highly engaged skin care users, that have been vocal about supporting our mission. Our social media has grown to 9000 followers. This has been achieved organically via word of mouth, social media with limited marketing investment.

Plenaire products have had countless positive press reviews and recommendations, as well as over 250 reviews on the UK’s trusted review platform, Trustpilot.

Plenaire's hero product, Violet Paste was awarded GOLD at The Marie Claire Sustainable Beauty Awards 2020 in the Blemish product category. Plenaire Skin Frosting was awarded Most Hydrating Mask of 2020 by Cosmopolitan Magazine.

Plenaire is 100 percent recyclable, vegan, cruelty free and fully free of typical "controversial" ingredients.

Plenaire is certified carbon neutral via Climate Partner offsetting emissions to contribute to clean drinking water projects in Odisha, India. Plenaire is accredited by Provenance, a data company that audits and certifies all consumer-facing claims via blockchain technology.

Plenaire is on track to become a certified B corp by the end of 2021.

British talk show host Lorraine Kelly featured Plenaire in her summer 2020 essentials with celebrity Stylist Mark Heyes. British TV personality Stacy Solomon has recommended Plenaire in her book, "Tap to Tidy".

In 2021, skincare expert Caroline Hirons featured Plenaire Rose Jelly in her March edit of Favorites via skincare retailer Space NK. Plenaire has recently featured in the Skin Rocks Teen Box, alongside brands like Fenty Beauty, The Ordinary and Zitsticka.

Monetisation strategy

We generate revenue from customers purchasing our British made skincare via plenaire.co or our network of selective physical and online retailers. Plenaire's stocked in some of the world’s finest stores, ie Space NK (UK) and Credo Beauty (USA) with 40 boutiques stocking Plenaire at the close of Q1 2021. Upcoming launches include Detox Market, Poosh e-commerce, Bloomingdale’s and Nordstrom’s USA, Galeries Lafayette Paris and Hudson’s Bay, Canada.

Plenaire Violet Paste and Rose Jelly have become trusted beauty staples; having sold out of initial stock with the creation of the third batch of production in 2022.

All Plenaire products are created in house via independent formulators and then scaled up in accordance with strict standards at our contract manufacturer. Plenaire is intimately involved in managing the journey from lab brief to customer/end-user.

Recent growth has been accelerated through listings in several premium retailers; Plenaire future growth plans include launches in other geographies, website subscriptions, sampling and PR boxes, a holistic digital marketing plan includes influencer outreach, press and PR. Recently, Plenaire has just agreed on a partnership with one of the UK’s leading technology providers to scale the brand online via plenaire.co

Use of proceeds

Despite a global pandemic, we have achieved CAGR of 188% (YTD sales) for Plenaire since 2019*. Within the beauty community, we have seen a much stronger focus on diverse founders, mental health, well-being and beauty inclusivity.

Our ambition is to become a leading player in masstige skincare by pioneering innovative, multi-tasking products that continue to "cut through the beauty noise" and deliver superior value by combining cleaner ingredients, best in class technology and a deconstructed, transparent, sustainable supply chain.

Your investment will be used to support the brand's digital media, replenish the current product pipeline and support future product runway. In addition to our current line-up, we will be working closely with our highly engaged skincare community on NPD.

Plenaire have chosen to go the crowdfunding route in order to build an engaged, modern investor community that we know will build better traction for our brand, long term.