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Podcast Radio

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UK digital broadcast radio station showcasing podcasts 24/7 with ambitions to grow globally.

101%
 - 
Funded 15 Sep 2020
£100,006 target
£102,048 from 214 investors
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Business overview

Location Richmond, United Kingdom
Social media
Website www.thepodcastradio.co.uk/
Sectors Entertainment Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11783984
Incorporation date 23 Jan 2019
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Investment summary

Type Equity
Valuation (pre-money) £2.3M
Equity offered 4.24%
Tax relief

SEIS

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Business highlights

  • Ofcom-licensed radio station which launched in the UK, Feb 2020
  • Currently broadcasting in London, Surrey, Manchester and Glasgow
  • Revenue growing through ads, sponsorship, production partnerships
  • SEIS eligible with £150,000 of our allocation left
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Key features

  • Secondary Market
  • Seedrs nominee min. £17.45 +
  • Direct investment min. £20,000.00 +
  • Pay by Bank payments not accepted

Idea

Introduction

Podcast Radio marries broadcasting and podcasting.

Radio in the UK continues to be highly popular with 9 out of 10 people
listening for an average of more than 20 hours each week.

Commercial radio generally is enjoying its largest ever audience of more
than 36 million people.

There has also been significant growth in the global appetite for podcasts with
predictions that podcasting could be a $3.3 billion industry by 2025.

However, there is a key challenge – podcast discoverability.

With more than a million podcast series and 30 million episodes, many consumers are overwhelmed and bewildered with choice. It’s called “variety fatigue”.

Podcasters are also fighting to raise awareness of their content.

Podcast Radio was created to help solve these problems by showcasing, playing and discussing podcasts 24/7.

As listeners sample and discover, Podcast Radio becomes the ‘trusted guide’ to quality content using a medium that listeners love – radio.

Radio is free, easy to use and a familiar place to discover new content.

Substantial accomplishments to date

● Broadcast Licence Granted - Podcast Radio obtained its DSPS (Digital
Sound Programme Service) licence from UK broadcast regulator Ofcom
in 2019

● London Launch - The station started broadcasting on DAB+ radio to
London and Surrey in February 2020.

● UK Expansion - Podcast Radio was extended to DAB+ radio in
Manchester and Glasgow in June 2020

● International Industry Profile - Our launch was the front-page lead story
in the International edition of Radio World magazine and we continue to receive substantial ongoing coverage in other radio industry publications, especially in the USA

● Platform Expansion - Podcast Radio has created its own app available on
Apple or Android devices. We can also be heard via Alexa smart speakers
and via the website www.thepodcastradio.co.uk and on the UK
Radioplayer app alongside most other BBC and commercial stations.

● Recruit Star US Talent - We recruited US radio DJ Gene Baxter (30 years
co-presenting the morning show on KROQ Radio in Los Angeles) as our
star ‘Podjock’ presenter and interviewer

● International Content Partnerships - Successful content partnerships
have been established with Radio New Zealand, Lionsgate/Cameo
Productions in the UK as well as Clear+Vivid and Evergreen Podcasts in
the US.

● US Investor Support - Evergreen Podcasts, based in Ohio, is the anchor
investor for this fundraising round.

Monetisation strategy

Podcast Radio is being monetised using a variety of revenue streams.

● Advertising and Sponsorships – The traditional way commercial radio
stations earn revenue through the sale of ‘spot’ ads (30 or 40 second
commercials) from £10 a spot to the sponsorship of a series of podcasts
or part of the day’s output.

● Content Partnerships – Podcasters and production companies pay us to
showcase, play and promote their podcasts on air and online from £500
a week

● Production of Customised Content – We will produce and play customised
branded podcasts from £5,000 per series

● Subscription Service – A premium monthly subscription service within
two years which will offer personalised content for subscribers

Use of proceeds

● Secure digital radio broadcast transmission in 5 more UK cities by the end of 2020. Among areas we are considering: Birmingham, Liverpool, Bristol, Cardiff, Portsmouth (15%)

● Partner with applicants for new digital radio transmitters in Edinburgh,
Leeds, Newcastle and other areas to secure carriage for Podcast Radio
during 2021 (15%)

● Create a PR-led UK marketing campaign supported by social media to
raise consumer awareness of Podcast Radio and build audience growth
as we grow city by city (15%)

● Recruit up to 3 new presentation and production staff members to
enable on air and online growth, as well as a full-time sales executive and
part-time finance manager (25%)

● Develop our on-air content and style (10%)

● Develop website and app and begin developing technology to support a subscription service (10%)

● Continue to build new business partnerships to drive the international
expansion of Podcast Radio via FM/AM radio and digital platforms in the
US, Canada and Australia (10%)

Key Information

The company has reflected an amount of $100,000 (£75,959.85) into the campaign. The actual exchange rate of this investment will be updated on closing of the campaign when funds are transferred.

The company has the following outstanding loans:

£10,000 bounce back loan from the British Business Bank. The loan is interest free until June 2021 and thereafter an interest rate of 2.5% per annum shall apply. The loan is to be repaid in 2026.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,301,166

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.