Swiss Luxury watches | Time for a better world
Business overview
Location | Geneva, Switzerland |
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Social media | |
Website | www.poincare-watch.com |
Sectors | Clothing & Accessories Non-Digital Mixed B2B/B2C |
Company number | CHE.295.112.733 |
Incorporation date | 4 May 2020 |
Investment summary
Business highlights
- Worldwide Swiss Watch Market €25B+
- Assembled by hand, individually tested and patented
- Founder has 25+ yrs of experience*
- Member of the Swiss Watch Industry Federation
Idea
Introduction
POINCARÉ is a Swiss made luxury Watch brand, based in Geneva.
Driven by a founder that has previously built a multi awards winning communication agency particularly specialized in the watchmaking sector, Poincaré has already received recognition in the watchmaking industry and participated in the Grand Prix de l’Horlogerie de Genève in 2020.
Now aiming to carve out market share in the €25 billion + Swiss watch market, with existing suppliers which we believe are among the best in the world, enables us to be positioned for growth.
Our actual collection is capable of meeting the different needs of the target clientele, with steel watches and also gold watches. New collections are also ready, which we hope will help to further expand our sales. Finally, the luxury watch sector seems to be witnessing continuous growth (14% increase between 2019-2022).
But luxury must also be responsible from now on. It can no longer free itself from the realities of our planet.
* (In multi-award-winning communication agency & specialises in the watchmaking sector)
Monetisation strategy
The source of POINCARÉ income comes from the sale of our watches. We currently have 2 collections Kadra G in gold and Kadra S in steel.
We believe we have an important strategic advantage over our competitors since we already offer the possibility of purchasing our timepieces directly from our website in 28 countries with their specific currency. The watches are then delivered to customers home by a high-end personalized delivery service.
In the coming months, we aim to expand our B2C direct sales principle by approaching retailers around the world, with a B2B strategy. The priority countries identified are Switzerland, France, Monaco, Germany, Italy, United Kingdom and Dubai. Secondly, we want to develop the US, China, Japan and Middle East markets. In phase 3, Brazil, Mexico and the other countries present on our website.
Omnichannel customer journey:
General and digital context:
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