Porter

Idea

Introduction

We are Porter, and we want to make travel booking better. We're building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.

In the UK, 43% of holidaymakers spend more time planning their holiday, than time away. That's crazy, right? But it's true.

You start your search with a rough idea of what you're looking for, and then you're overwhelmed with thousands of results and irrelevant information. It's no wonder that 1 in 3 UK travellers suffer from shopers anxiety.

That's where we come in.

We're building a digital travel companion, that's with you throughout your travel experience.

So what does that mean?

Based on your personal preferences, we provide smart recommendations, perfectly matched to you.

Our smart recommender system allows us to plug in thousands of data points and options, and turn that into a shortlist of the results we think are right for you.

Monetisation strategy

The online travel agent market is enormous, and growing. Globally this is a market worth in excess of £430bn*.

*Data from 2020.

Porter earns on a commission basis. This means, everytime a member books a hotel, Porter receives a percentage of the total price paid.

> Currently Porter earns up to 15% of the total price paid for a hotel stay.

> Porter receives the full booking amount up-front and then pays the net rate at a later date making Porter's cash model very efficient.

> As we grow there's an opportunity for us to earn commission for additional travel products e.g. flights, trains, experiences and car hire.

> We're also keen to test a tiered subscription model (think Amazon Prime for travel).

>Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.