Close

Jump to:

  • Navigation
  • Content
  • Footer

Propelair

Follow

A re-imagined toilet for a better world. Improving performance and hygiene, whilst saving water and money

134%
 - 
Funded 22 Jun 2020
£900,005 target
£1,215,262 from 860 investors
More
Less

Business overview

Location Basildon, United Kingdom
Social media
Website propelair.com/
Sectors Home & Personal Mixed Digital/Non-Digital B2B
Company number 03681995
Incorporation date 10 Dec 1998
More
Less

Investment summary

Type Equity
Valuation (pre-money) £10.9M
Equity offered 10.05%
Tax relief

EIS

More
Less

Business highlights

  • £1.1m adjusted sales 2019*, with traction in UK and South Africa
  • Experienced management team led by ex-Dyson MD UK & Ireland
  • VC backing from Investec, NSF** and Universal Partners
  • Awarded Horizon 2020 funding for innovation
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £16.82 +
  • Direct investment min. £15,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 860
  • Discussion
  • Documents

Idea

*source: unaudited management accounts. Includes £173k of sales to customers funded by Horizon 2020

**Nobel Sustainability Fund, including its subsidiaries, managed by Earth Capital

Introduction

Propelair has developed and patented what we believe is the world’s lowest water-flush toilet system helping commercial customers reduce costs, their impact on the environment and improve hygiene.

Toilets waste vast amounts of clean water. This is not only costly but with 1 in 9 people worldwide lacking access to safe water and an increasing number of regions being chronically affected by drought, this is an urgent social problem.

Propelair’s innovative solution saves water through using air to propel just 1.5 litres of water per flush, into existing drains, compared to 6-9 litres per flush for conventional toilets. As well as enabling a superior flush and massive water savings, it saves money, reduces water processing (thereby saving carbon), is quick to refill and is more hygienic than a conventional toilet, reducing aerosolised germs, including COVID-19, by 95%.

The system is designed for commercial use, so maintenance is also significantly reduced.

Substantial accomplishments to date

The technology behind Propelair has evolved over 20 years to produce what we believe is the lowest water flush toilet in the world and a huge improvement in hygiene vs. ordinary toilets.

Protecting this technology are 3 patents, 3 registered designs and a wealth of accumulated knowledge. Here’s how our toilets work:

Propelair has installed nearly 4,000 units in the UK and South Africa. Customers include service stations, shopping centres, universities, restaurants, banks and many more.

In the last year the new Management Team have grown our sales pipeline from 3,000 units to nearly 40,000 units.

We plan to be profitable within 18 months.

Most of our customers have a payback period of less than 3 years with some high flush sites experiencing a payback of less than 1 year.

Our customers are currently saving close to a 1bn litres of water per year (enough to fill 25 oil tankers).

They are also saving, based on our calculations, close to 1,000,000 Kgs of CO2 per year (the equivalent of 250,000 car trips).

Current investors include Investec, The Nobel Sustainability Fund and Associated Subsidiaries (managed by Earth Capital), and Universal Partners.

Propelair was awarded the prestigious Horizon 2020 grant in 2017 to develop new innovations.

Propelair has also featured in:

Monetisation strategy

Propelair's core business is the innovation and design of low water flush toilets.

We use a range of trusted suppliers in Thailand, China and the UK and have a global network of fully committed distribution partners who install and maintain the toilets on our behalf. This allows us to scale rapidly with little growth in overheads.

We support our partners using our sales and marketing teams, whilst our in-house technical team ensure our partners are up to date with the latest innovations and best practices.

Currently our primary revenue source is the sale and installation of toilets, supplemented by maintenance and spares income.

However, our plan is to launch a smart connected toilet in the next 12 months allowing us to roll-out a "Savings-as-a-Service" model where customers pay a monthly fee, instead of the usual up front cost of the toilet, and receive year round maintenance, support and real time analytics. This will allow us to capture longer term, contracted revenues.

Use of proceeds

As we plan to scale rapidly we will require working capital and stock acquisition funds to enable growth.

Over the next two years we plan to grow our footprint in the UK and South Africa and launch into other water-stressed markets in the Middles East, Australia, Hong Kong, and Singapore.

Most excitingly are our plans for innovation and product development, all of which we are already working on. Plans include the rollout of:

- Product and installation cost reductions.

- Product range growth - allowing us to cater to a larger range of customers needs.

- Premium accessories (e.g., auto flush, auto close/open, self cleaning etc.).

- Block detection and prevention - reducing downtimes and identifying problem areas.

- And the introduction of a smart connected toilet allowing us to roll-out a "Savings-as-a-Service" model. In the face of COVID-19 we have accelerated rollout of a low-capex solution with planned trials in the coming months.

Key Information

Wider investment raise

This campaign is part of a wider investment round and the company is looking to raise £3.2 million in total of which:

£600k has been raised via convertible loans, as disclosed below. Please note £200k of headroom has not yet been issued and finalised. The intention is for this convertible loan note to convert as part of the current equity raise.

£750k has been raised via convertible loans which will convert as part of this round and have been factored into the pre-money valuation

£800k has been raised for the issue of equity at the same price as this campaign. This part of the round is reflected in the progress bar

Convertible loan

The company is in the process of raising a convertible loan note, which will convert to equity as part of this round and dilute existing shareholders:

The raise amount is £600k, including £300k from the Future Fund. There is also a headroom amount for up to an additional £200k. The terms are as follows:

Interest rate: 8%

Conversion trigger(s):

i. Qualified financing
ii. non-qualified financing
iii. Exit
iv. Maturity

Conversion price: 20% discount

Valuation Cap: N/A

Share class: B Ordinary’s (or that of the same as investors in the round triggering conversion)

Repayment date: 36 months after issue

Share classes

The company is currently finalising share structure with the lead investor, but the intention is that investors in this round, including Seedrs investors, will be receiving the most senior class of shares in the company.

Open an account to get access to the team members of Propelair

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Facebook Twitter LinkedIn Google Plus

For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo

Company

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

Get Started

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

Learn

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

Legal Info

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Get Social

Facebook Twitter LinkedIn Google Plus
For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo
This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £10,862,577

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

Find out more

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.