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QLASH

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Media company bridging traditional brands with the younger generation via the Esports and Gaming industry

144%
 - 
Funded 3 Sep 2021
€800,000 target
€1,167,907 from 449 investors
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Business overview

Location Lugano, Switzerland
Social media
Website qlash.gg/
Sectors Entertainment Mixed Digital/Non-Digital Mixed B2B/B2C
Company number CHE-319.582.333
Incorporation date 5 Oct 2016
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Investment summary

Type Equity
Valuation (pre-money) €11.3M
Equity offered 9.29%
Share price €0.47
Tax relief N/A
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Business highlights

  • AC Milan partnership to create a new brand, Milan QLASH
  • QLASH House - 2500 sq/m Media production Esports facility
  • Widely recognised as #1 in Italy and Top 5 in Spain
  • Fast-growing Community platform - QLASH Community App
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Key features

  • Secondary Market
  • Seedrs nominee min. €10.34 +
  • Idea
  • Investor Perks
  • Key Information
  • Team
  • Updates
  • Investors 449
  • Discussion
  • Documents

Idea

Introduction

QLASH is an Esports and Gaming organisation that brings distinct solutions to building communities for multiple different games and bridging traditional brands with this young generation.

Currently focused on Europe, mainly Italy and Spain, with an expanding presence in Latin America and MENA.

For the past 4 years, QLASH has focused on building a large community, strong brand and close relationships with massive brands such as AC MILAN, Sky TV, Red Bull, Viber, MARCA and Paysafe.

Over the last 6 months our focus has been the development of the QLASH Community App. It launched as a private MVP in November 2020 and has only recently become available in public. Early results are extremely positive as it’s already averaging almost 20k monthly active users, with over 1500 online Esports events organised.

Substantial accomplishments to date

With more than 120 professional players across multiple games, QLASH has achieved several global titles:

· Reynor is #1 StarCraft II player in the world

· CrazyFatGamer finished #1 in FIFA 20 for PS4

· Brawl Stars team is widely recognized as worldwide #1

We’re very proud of our partnership with AC Milan to create the MILAN QLASH brand, with competitive teams in FIFA and Brawl Stars. We have a long term agreement to connect these QLASH Esports teams under one umbrella, competing and selling sponsorships together, targeting the aggregated fan base.

In the near future, we plan to organise special events to expose the interest around Esports to the massive AC Milan fanbase. We act as AC Milan's Esports arm, using our expertise in the industry to grow together.

QLASH also works hard on being the right partner for other large, international brands helping them reach the young Gaming and Esports audience. The club is constantly adding new brands to a list that already has some big names: Milwaukee Bucks, Villarreal CF, Marca (the biggest sports newspaper in Spain), SKY-NOW TV, Red Bull, and Viber, among others.

QLASH has some big names as investors and advisors. Former pro poker players Luca Pagano and Eugene Katchalov founded the club in 2017. After that, Phil Hellmuth and Daniel Negreanu, the 2 most famous Pro poker players in the world, together with PartyPoker Ambassador Jeff Gross and former PokerStars CEO Michael Hazel, all came on board as Investors with some as Advisors.

Monetisation strategy

QLASH has four revenue generation streams:

1. Competitive: QLASH earns a % of the prize pools that our players win in different Esports competitions. We also earn additional incentives from tournament organisers to participate in their events.

2. Sponsorship: Similar to the business model of traditional Sports teams, QLASH generates revenues by offering exposure on its jersey. More importantly, we also offer customised activations using talents we have under contract for unique events and digital campaigns.

3. Merchandise: Apparel that's either connected to our competitive teams and influencers, or to the unique events that we run.

4. Platform (planned): Allows us to evolve a B2B2C model by connecting all our initiatives with sponsors, partners, professional players, influencers, community members, events and content creation into one Flywheel business model.

Use of proceeds

QLASH will distribute the proceeds of the round towards the following three avenues:

• Platform Development - 50%
• Operations - 25%
• Geographic Expansion - 25%

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Qlash House

Please note, the real estate for the Qlash House is owned by LC Service - a Company 100% owned by one of the co-Founders of Qlash. A rental agreement is in place for use of the real estate with rent payable at 6,850 Euros per month to LC Service.

Debt

The company has the following two outstanding loans:

1. €500,000 loan from LC Service, a company 100% owned by a QLASH Founder. The loan does not carry any interest and is intended for repayment at a time when the company is in a cash flow position for repayment from future revenues.

2. €335,000 Founder's loan. The loan does not carry any interest and is intended for repayment at a time when the company is in a cash flow position for repayment from future revenues.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €11,285,874

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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