RECASHER is a new, generic loyalty program offering instant e-money cashback to consumers.
- London, United Kingdom
Categories: Finance & Payments Digital Mixed B2B/B2C
Please note that the investment will be made into Recasher Technologies Ltd ("Recasher").
The loyalty programme technology was initially developed through Goldato Handels GmbH ("Goldato"), which is a gold trading portal run by Richard Hollmann as CEO. However, it was decided to separate the loyalty programme technology out into a separate company, Recasher, in order to differentiate the operations, ownership and management of the two businesses.
Goldato will exclusively license all of the technology created for the loyalty programme to Recasher for a fixed amount with no ongoing requirement for royalties or other payments to be made by Recasher.
In the RECASHER loyalty program, consumers will be able to collect instant cashback (e-money) rewards via their free smartphone application at the time of their purchases at contracted merchants.
RECASHER Merchants on the other hand would be able to target RECASHER Consumers with buying pattern-based specific offers.
RECASHER’s rich payment functionality will also aim to provide payment cost savings for Merchants.
Great motivation coupled with superb convenience for consumers and merchants are the main idea behind RECASHER.
RECASHER is neither a niche nor a specific program, but a universal loyalty solution applicable to all markets and all industries.
RECASHER develops the necessary technology in-house focussing on ease of use and transparency.
RECASHER will integrate the e-money services of a professional, regulated financial institution.