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Green energy ownership made simple. Part own a wind farm, have its electricity supplied to your home.

131%
 - 
Funded 19 Dec 2020
£350,001 target
£462,283 from 903 investors
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Business overview

Location London, United Kingdom
Social media
Website www.rippleenergy.com
Sectors Energy Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10565718
Incorporation date 16 Jan 2017
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Investment summary

Type Equity
Valuation (pre-money) £5.3M
Equity offered 8.04%
Tax relief

EIS

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Business highlights

  • The UK's first ever clean energy ownership platform
  • Unlocking the $11TR global wind and solar market for consumers
  • Partnership with Octopus Energy + Co-op Energy
  • +£1m transactions on platform since launch in June 2020
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.30 +
  • Direct investment min. £50,000.00 +

Idea

Introduction

People want to act on climate change. We help them achieve it.

Ripple's clean energy ownership platform enables households and businesses to part own new wind farms and solar parks and have the green, low cost electricity they generate, supplied to their home or business premises via the grid.

Your green electricity. From your wind farm. To your home.

We launched the first, pilot wind farm on our platform in summer 2020. This will be the UK's first wind farm to be owned by the consumers it supplies. We are proud to partner with Octopus Energy and Coop Energy for the pilot.

We estimate our customers will save around 25% on their electricity bill over the 25 year lifetime of the wind farm, for an upfront cost that's roughly 65% cheaper than rooftop solar.

So far the platform has handled over £1m of transactions from more than 500 customers.

We are now looking to expand into the B2B market.

This round will convert our Future Fund round earlier in the year into equity.

Substantial accomplishments to date

Ripple has been gathering considerable momentum over the last 18 months, including:

PROVEN PRODUCT

- Launched UK's first-ever clean energy ownership platform in June 2020

- £1m+ transactions on platform to date

- 500+ customers, average spend £2000

- Supply partnership with Octopus Energy and Coop Energy

- First of a kind co-operative structure approved by the UK Financial Conduct Authority in 2019

RECOGNITION

- 1300+ unique Seedrs investors (who we owe everything to!)

- Articles in the Times, CNBC, Independent, Business Green, This Is Money

- Voted Startup of the Year 2019 by Seedrs investors and Business Green Technology Awards

- Selected from 850+ startups to take part in Free Electrons 2020

PROVEN CUSTOMER APPETITE

- 5300+ pre-registered customers

- In discussions with 5 additional energy suppliers

GROWTH PLANS

- Second wind farm project secured, planning to launch summer 2021

- MOU in place with an offshore wind farm developer

- Exploring Ripple as an employee benefit offer with a leading employee benefits provider as well as engaging with employers direct

- Potential partnership opportunities with an environmental consultancy, engineering consultancy and community energy organisation

- Exploring expansion into Ireland and Australia with ESB, Ireland's largest utility and Origin, Australia's largest utility and one other Australian utility

- In discussions with investors and lenders about filling the rest of the pilot wind farm so construction can commence

Monetisation strategy

Ripple has four primary revenue streams:

1. Arrangement fee paid by customers

2. Management fee paid by the ownership co-op

3. Acquisition fee paid by supply partners for new customers we secure for them

4. Partner commissions from products sold via our platform and clients introduced

In the early years the arrangement fee is the most important source of revenue for Ripple. Over a customer's lifetime we expect the other revenue streams become far more significant.

We intend to secure customers through 5 primary routes:

1. Ripple led digital marketing

2. Supply partner marketing to existing customer base

3. Strong affiliate marketing (eg Fully Charged YouTube channel)

4. Via employer loans

5. B2B customers via direct marketing and 3rd party affiliate partnerships (eg revenue sharing with zero carbon consultancies)

Our marketing uses shortcuts to trust wherever possible to minimise cost per acquisition

Use of proceeds

40% Marketing + developing new offers

We will market our second project to households and business customers, as well as develop new ways to package Ripple, for example via an employee loan.

40% Projects + business overheads

We will undertake due diligence to get our second project ready to launch on the platform. This also includes management of the pilot project.

10% Non-UK projects

We will explore opportunities in Ireland and Australia. This takes our team's time engaging with regulators and governments. It also includes the cost of market research and any legal work needed to fit with local regulations, as well as the cost of setting up a co-operative.

10% Website + app development

Our tech team will develop Ripple's app in house so it is ready when the pilot wind farm begins operation. We will also make improvements to the website.

The use of proceeds across the various work areas includes Ripple's employment costs and other overheads. These are not reported separately.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,284,513

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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