Ripple

Idea

Introduction

Ripple is the green energy ownership platform enabling households and businesses to co-own wind farms and solar parks. Ripple aims to revolutionise the energy sector, enabling consumers to benefit from low cost, hassle-free asset ownership direct.

Ripple members get the low cost, stable priced green power produced for the project's 25-40 year lifetime, with savings applied straight to their electricity bills. It's super simple.

Due to recent high prices, owners of Ripple's first wind farm saved on average £340 off their electricity bills in its first year of operation. They are set to save around £970 in its second year. Ripple has shown green energy ownership can protect consumers from energy price spikes like the one experienced over the last two years.

Having proven the model in the UK, Ripple is now planning to expand into other European markets. It also plans to increase brand awareness in the UK as well as develop B2B2C offerings.

Monetisation strategy

Ripple has two primary revenue streams - an arrangement fee on share purchases and a management fee during the operational life of each project.

ARRANGEMENT FEE

To date this has ranged from 4.2% to 7% plus VAT. The arrangement fee covers our marketing costs, legal and platform costs as well as our project team costs during the construction phase. We plan to increase the arrangement fee for future projects.

MANAGEMENT FEE

We charge between 0.15p/kWh and 0.2p/kWh as a management fee, around £7 per member per year. It is included in the project's operating cost, not paid separately. It covers our platform costs, customer support and co-op admin. We see scope to increase the fee for future projects. For businesses this could be via enhanced dashboard services.

SWITCHING FEE

We plan to charge our supply partners a switching fee for members we switch to them. During the energy crisis switching rates fell considerably. We expect to begin to charge switching fees in 2024.