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Roam

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We’re reinventing the sexual wellness market with premium, 100% natural products proven by science.

108%
 - 
Funded 11 Oct 2022
£1,700,002 target
£1,838,235 from 375 investors
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Business overview

Location London, United Kingdom
Social media
Website www.exploreroam.com
Sectors Healthcare Digital B2C
Company number 12547891
Incorporation date 6 Apr 2020
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Investment summary

Type Equity
Valuation (pre-money) £6M
Equity offered 23.44%
Tax relief

EIS

Co investor Stride.VC

A team of dedicated venture investors backing small teams of passionate entrepreneurs.

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Business highlights

  • +28% MoM revenue growth, from subscription (34%) & DTC (66%)*
  • Community of 25,000 growing at over +30% MoM
  • Raised £2.3m since inception from VCs backing Zoopla & Deliveroo
  • Founding team w 20 yrs industry experience at L'Oreal & Harry's
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Key features

  • Secondary Market
  • Seedrs nominee min. £12.81 +
  • Direct investment min. £50,000.00 +

Idea

Introduction

Sex happens 120 million times every single day. Yet everyone the team at Roam have spoken to, regardless of gender, sexuality or age, feels uncomfortable shopping sexual wellness.

Big brands seem to focus on performance, capitalising on consumer insecurity and perpetuating the stigma that still surrounds sex.

With Roam, consumers finally have a choice.

Roam makes premium, 100% natural sexual wellness products that you can be proud to buy and use. Thoughtfully and uniquely developed to enhance sexual experience.

Simply, it’s sex made better!

As a mission-led brand, Roam facilitates a conversation to break down the stigma surrounding sex.

Roam’s vision is a world where more people have better sex, more often with products that enable them to explore with comfort and confidence.

This is more than an investment, it’s an opportunity to join a movement…

Substantial accomplishments to date

Roam was developed by a founding team with nearly 20 years of health & beauty experience from L’Oreal and Harry's. They have built a core team of 6 industry experts and award-winning graduates.

Since inception they have successfully raised over £2m of funding from some of the UK’s leading VCs including the investors of Zoopla, Deliveroo, Charlotte Tilbury & Lick.

Roam launched in October ‘21 and has successfully grown revenue at +28% per month*. 34% of revenue has come from subscription and the remaining 66% from one-time-purchase customers.

Product innovation and sustainability is central to the strategy. The range includes skincare-inspired, 100% natural lubes made with never-before-seen formulas. World leading condoms, made from vegan Fair Rubber latex with 38% less plastic packaging and innovative toys made with medical grade silicone.

Roam has been featured over 70 times in some of the world's most premium titles including Women’s Health, GQ, Marie Claire, Cosmopolitan, Red & Refinery 29.

(*based on unaudited management accounts)

More importantly, Roam is rated “excellent” on TrustPilot with customers saying they “love the brand” and “would definitely purchase again”.

The brand has developed a highly engaged community of 25,000 'Roamers' growing at an average of over 30% per month.

Monetisation strategy

Roam has aspirations to reinvent the global sexual wellness market and expand revenue over the next five years.

Roam is a digitally native DTC brand however, has a plan to build distribution and awareness across several key channels including:

- www.exploreroam.com - our direct-to-consumer, custom-built website
- Amazon from October, offering a huge, incremental global opportunity
- National retail in 2023 having engaged some of the UK’s leading retailers

Building community is critical to the Roam strategy. It is here they will live the mission and reduce reliance on paid media, supporting a sustainable business model.

Use of proceeds

Your investment will be used to make the world a more sex positive place.

Capital will be invested in working capital (20%) and growth (80%) including:

- Customer acquisition & retention initiatives
- Expansion into new channels including Amazon and national retail
- Brand marketing including product innovation
- Development of team to support expansion plans

Key Information

Material Debt

The company has two outstanding Director’s loans totalling £50,000, at zero interest with no repayment plans currently in place.

The funds raised from this investment round will not be used to repay these loans.

IP

The Company owns the US federal trademark for the mark ‘ROAM’ for categories directly related to the business (ie sexual wellness).

The Company currently has pending US federal trademark applications for the mark ‘ROAM’ for use within the following indirect categories: Class 4 (candles etc) and Class 3 (skin moisturizers, body creams etc). A US company, Roam Homegrown, challenged the Company’s pending registration within these classes but has agreed to enter into a co-existence agreement with the Company. The parties are currently negotiating the terms of the agreement.

Team Structure

The Company's Strategic Project Manager has recently resigned. The Company will be recruiting to fill this position over the coming months, ensuring continuity of responsibilities.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,002,693

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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