Personalising your Digital Marketing content in realtime
- London, United Kingdom
Categories: Content & Information Digital B2B
Learn more about convertible campaigns.
RT Objects is creating new ways for brands to sell and tell stories online - a cloud platform that delivers personal interactive CGI in the browser.
The company has recently raised £34,000 in convertible equity. As an existing investor you are entitled to participate in the new round on a pro rata basis.
The key terms that apply are as follows:
• Discount – conversion to equity at the lower of (i) a 25% discount to the valuation set by a Trigger Event or (ii) the valuation cap of £6,000,000.
• Conversion is automatically triggered by the following Trigger Events:
o A Qualifying Financing Round – defined as the a subscription for equity (ordinary shares) of at least £150,000;
o A change of control or IPO of the company;
• Longstop Date: December 2018.
• If conversion has not been triggered by the longstop date, shares will be issued on the date at a valuation based on the lower of (i) a pre-money company valuation of £1,250,000; or (ii) the lowest price for any share issued after the date of the convertible agreement.
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