Rubies in the Rubble
for 10.11% equity
Hi, we’re Rubies in the Rubble – an independent business with a passion for sustainability.
Did you know that a third of food produced never reaches our plates?
We are on a mission to change this.
We sell a range of condiments packed with delicious ingredients that would otherwise go to waste, often simply for being the wrong shape, size or colour.
Having spent the last 5 years building a trusted brand and growing our distribution of relish and chutney to Waitrose, Ocado, Virgin, EAT, Marriott and many others, we estimate we've saved a whopping 7 million pieces of fruit & veg from going to waste! But this barely scratches the surface of the problem as millions of tonnes of food are wasted each year, and with the condiment market size of over £1 billion, the commercial appetite is huge.
We want to utilise our existing brand platform to launch into the mainstream condiments market as the sustainable alternative with a classic ketchup & plant-based mayo.