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Ruby Violet

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We create spectacular handcrafted lip-smacking ice creams, vegan sorbets and iced delights

159%
 - 
4 days left
£200,007 target
£318,567 from 258 investors
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Business overview

Location London, United Kingdom
Social media
Website www.rubyviolet.co.uk
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 07577860
Incorporation date 24 Mar 2011
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Investment summary

Type Equity
Valuation (pre-money) £1.8M
Equity offered 15.03%
Tax relief

EIS

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Business highlights

  • Unique ice cream creations and flavours
  • Featured in The Times, The Guardian, Vogue and on the BBC
  • Strong and growing retail and corporate client base
  • Global ice cream market is worth an estimated £44bn
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Key features

  • Secondary Market
  • Seedrs nominee min. £12.99 +
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  • Idea
  • Key Information
  • Investor Perks
  • Team
  • Updates
  • Investors 258
  • Discussion
  • Documents

Idea

Introduction

Fancy a sumptuous Blackcurrant & Chandon Sorbet, Seville Orange Marmalade Ripple, or perhaps a Stilton & White Port Ice Cream? Ruby Violet can deliver.

Due to ever increasing demand, we've grown from a market stall in 2011, to two parlours and an accompanying vintage van and tricycle and trolley, almost doubling our revenue from 2016 - 2019*. Our creations are loved so much that we've even published a recipe book for our fans.

But we can't keep up with demand!

We're operating at full capacity in our kitchen, unable to meet the range and size of orders. By upgrading our equipment and workspace we'll be able to meet existing and future demand, and keep innovating. We'll also be able to start deliveries nationwide and through wholesale partnerships.

The ice cream industry is worth £1.4bn in the UK, and £44bn worldwide, growing at an estimated 4.5% growth per annum.

Join us as we shake up the world of ice cream!

Monetisation strategy

Retail (B2C)

With the successful soft launch of our own direct-to-consumer platform, delivering in London, we plan to grow this distribution channel significantly, putting the infrastructure in place to expand delivery nationwide, and then internationally.

Wholesale (B2B)

With the increase in output and efficiency from our new kitchen and machinery we’ll expand distribution into the wholesale channel, focussing on supermarkets and travel companies. We’ve had to turn down business opportunities due to our capacity constraints, so we’re excited to continue sales development in this area, with a new hire leading our business development efforts in this space.

Corporate (B2B)

We’ve worked with many companies developing bespoke flavours and see this as an important sales channel going forward. We’ve collaborated with Gin Mare, creating gin ice cream & sorbet specific to their infused botanicals and have developed bespoke flavours companies including Moet & Chandon and McVities.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £1,800,622

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
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Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.