Ruby Violet

Idea

Introduction

Fancy a sumptuous Blackcurrant & Chandon Sorbet, Seville Orange Marmalade Ripple, or perhaps a Stilton & White Port Ice Cream? Ruby Violet can deliver.

Due to ever increasing demand, we've grown from a market stall in 2011, to two parlours and an accompanying vintage van and tricycle and trolley, almost doubling our revenue from 2016 - 2019*. Our creations are loved so much that we've even published a recipe book for our fans.

But we can't keep up with demand!

We're operating at full capacity in our kitchen, unable to meet the range and size of orders. By upgrading our equipment and workspace we'll be able to meet existing and future demand, and keep innovating. We'll also be able to start deliveries nationwide and through wholesale partnerships.

The ice cream industry is worth £1.4bn in the UK, and £44bn worldwide, growing at an estimated 4.5% growth per annum.

Join us as we shake up the world of ice cream!

Monetisation strategy

Retail (B2C)

With the successful soft launch of our own direct-to-consumer platform, delivering in London, we plan to grow this distribution channel significantly, putting the infrastructure in place to expand delivery nationwide, and then internationally.

Wholesale (B2B)

With the increase in output and efficiency from our new kitchen and machinery we’ll expand distribution into the wholesale channel, focussing on supermarkets and travel companies. We’ve had to turn down business opportunities due to our capacity constraints, so we’re excited to continue sales development in this area, with a new hire leading our business development efforts in this space.

Corporate (B2B)

We’ve worked with many companies developing bespoke flavours and see this as an important sales channel going forward. We’ve collaborated with Gin Mare, creating gin ice cream & sorbet specific to their infused botanicals and have developed bespoke flavours companies including Moet & Chandon and McVities.