savvy navvy

Idea

Introduction

At savvy navvy, we save sailors hours of frustration by finding the best and safest routes to their destination. Instead of having to use multiple apps, sailors can simply drop a pin on the map, and we’ll work out the best route in seconds.

BOATING BOOM

This year is set to be an amazing year for the boating industry. The unique conditions of the pandemic have shown the attractions of the boating lifestyle, drawing many new and younger consumers into the boating world.

Boating industries from the US to Finland have seen a dramatic increase in demand. The cabin fever of lockdowns, combined with the need to provide a recreational outlet for the family whilst remaining socially distanced, has led to a buying frenzy, with sales up by 21%. Even more promising are the sales to first-time buyers, which are up by 10%.

We see a massive opportunity, as vaccines roll out across the globe, and people look towards boating to bring back some happiness with younger generations enjoying the water.

Monetisation strategy

MODEL

- Three annual subscription plans, ranging from £35 to £65 / year
- Average annual revenue per user of £51
- Annual retention rates above 80%
- Average customer lifetime value of £250

Combined with a customer acquisition cost below £40, this gives us a healthy margin and places us in a position where we can scale up, and start taking a slice of the billions spent in the leisure marine industry.

BACKED BY THE FOUNDERS OF KAHOOT!

Johan Brand and Jamie Brooker are most notable for founding Kahoot!, a game-based platform that has been played by more than a billion people globally. On a personal level, they are extremely passionate about the Ocean as well.

"We know from experience how important it is to build a sustainable company with data-driven decisions, and found Jelte and his team to be exceptional on this front. We are super excited about the future for savvy navvy." --Johan