Sheep Inc.

Idea

Introduction

The $2.5tn fashion industry is responsible for around 10% of global CO2 emissions.

Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power.

Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from.

Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.

Monetisation strategy

Sheep Inc. generates revenue when customers purchase Sheep Inc. products on www.sheepinc.com, and has localised currency websites for international regions.

All our products are manufactured in the EU and operate at an average intake margin of 73%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.

Building a strong and loyal customer base is central to how we make money and to acquire new customers, we see strong organic sales performance generated through extensive PR coverage. Currently, organic sales generates around 70% of our sales transactions. Additional customer acquisition is achieved through paid digital marketing channels.

Based on data since we began trading in 2019, we currently estimate our LTV:CAC ratio at 4.2x. We calculate the projected customer lifetime spend after 4 years as £560, with an average gross profit per UK customer of £340.