This is our third Seedrs funding round for an innovative software business developing leading edge digital signage technology. Now with a simple and scalable product launched in the market with major clients in the UK and US on an ongoing licence fee model, we are raising funds to scale up and accelerate our growth. We own our own IP and are recognised for our cutting edge solutions to common problems.
Through our first two rounds we developed sophisticated graphics engine IP for the Raspberry Pi called Aperture which was incorporated into third party products and used by a number of clients including Mothercare. We have now evolved our strategy to a significantly more scalable business model and have partnered with a global distributor who is currently rolling the product out to dealers in 6 countries.
We have incorporated Aperture into PixelPipe Signage (www.pixelpipesignage.com). It's an end user targeted, easy to use cloud based management tool for small businesses using Digital Signage.
We identify three strategic pillars now driving Silver Curve:
- A recurring c£150 annual licence.
- An exclusive UK distribution agreement with ScanSource Video Communications (SSVC).
- We intend to launch into Europe and America with SSVC during 2017, with agreements yet to be finalised.
Aperture was based on sales to other vendors. PixelPipe Signage removes this reliance. It takes the best of our technology packaged in a simpler way direct to the end user. Resellers can set up a working system in a few minutes. Follow up support is minimal.
A recurring licence fee generates confidence in future cash flows and far higher lifetime value.
SSVC gives access to a big sales and support team working through some 500 resellers and a large customer base from day 1.
We now seek further equity funding to grow our own sales support, marketing and technical support operations to meet the burgeoning demand for PixelPipe Signage.