Sipful

Idea

Introduction

Sipful is an impact-driven drinks brand, creating natural and authentic tasting wine-based beverages using real fruit, natural ingredients and organic wine.

Sipful has developed a range of canned wines and cocktails, perfect for the conscientious consumer. 85% of consumers in the UK trying to be more sustainable this year with a third of consumers looking for brands with strong sustainable and ethical credentials.

Having grown up on a biodynamic/ organic farm and being conscious of the environment and natural life cycles from an early age have naturally become a key structure in Sipful’s DNA.

Since launching Sipful has gained national attention, with key regional retailers and partners including Ocado, Wholefoods and Morrisons

Now we want to go further and do more. With the UK Ready to Drink market valued at £412m last year and the wine market growing by 106%, Sipful is looking for your support to help establish its presence in these fast-growing drinks categories.

Monetisation strategy

We launched, built an experienced team and developed a strong proof of concept in the market, all whilst riding out a global pandemic…. As we move into a new normal we are welcoming investment at this time to help secure key accounts and to fuel growth in 2022.

In the next year, we will be focusing on three key routes to market,

1. Retail - With a particular focus on multi-site/ convenience retail outlets and rapid delivery services, we are in conversation with a number of potential national and regional accounts

2. Digital Strategy - We are taking a holistic approach with our own webshop and Amazon shops to efficinatly collate data and rapidly grow the profitability of our online channels

3. On-Trade - We are currently developing a draft offering of our products specifically targeted to on-trade accounts.

Your investment will help secure new accounts, drive significant growth and build increased value into the business in the coming months. A further round will be needed to maintain the momentum and fuel the growth into 2023/24.