Close

Jump to:

  • Navigation
  • Content
  • Footer
Sipful hero image

Sipful

Follow

Impact driven drinks brand with a proven concept, ready to grow, on a mission to be regenerative by 2026.

143%
 - 
Funded 25 Jan 2022
£140,003 target
£201,541 from 253 investors
More
Less

Business overview

Location Kirkby Lonsdale, United Kingdom
Social media
Website sipful-drinks.com/
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11365558
Incorporation date 15 May 2018
More
Less

Investment summary

Type Equity
Valuation (pre-money) £764.6K
Equity offered 20.83%
Share price £5.53
Tax relief

EIS

More
Less

Business highlights

  • Listed Nationally with Ocado & Whole Food Markets
  • Committed to becoming a fully Regenerative Business
  • Bellini at #1 on Virgin Atlantic trial and awarded a Gold Star
  • Operating in 3 high growth markets: Wine, RTD & Impact
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £11.06 +
  • Pay by Bank payments not accepted
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 253
  • Discussion
  • Documents

Idea

Introduction

Sipful is an impact-driven drinks brand, creating natural and authentic tasting wine-based beverages using real fruit, natural ingredients and organic wine.

Sipful has developed a range of canned wines and cocktails, perfect for the conscientious consumer. 85% of consumers in the UK trying to be more sustainable this year with a third of consumers looking for brands with strong sustainable and ethical credentials.

Having grown up on a biodynamic/ organic farm and being conscious of the environment and natural life cycles from an early age have naturally become a key structure in Sipful’s DNA.

Since launching Sipful has gained national attention, with key regional retailers and partners including Ocado, Wholefoods and Morrisons

Now we want to go further and do more. With the UK Ready to Drink market valued at £412m last year and the wine market growing by 106%, Sipful is looking for your support to help establish its presence in these fast-growing drinks categories.

Substantial accomplishments to date

We created and launched a great tasting range of canned wine and wine-based cocktails, where our Peach Bellini recently won a Great Taste Award.

Out of 35 canned drinks on the Virgin Atlantic Trial, 3 out 4 Sipful products were in the Top 10 and Peach Bellini was Number 1.

Despite the unforeseen challenges of a global pandemic, we are proud of what we have achieved to date,

>Securing enviable listings with Ocado, Whole Foods and Morrisons.

>Running a successful D2C webshop

>Setting up and running our FBA Amazon store

>Working with a phenomenal group of independent on and off-trade accounts

>Collaborating on a plethora of drop-ship accounts

We have worked across multiple marketing disciplines to raise awareness for our brand products and mission achieving an engaged social media audience of 13.5k followers on Instagram and having reached over 5million through our influencer campaigns.

In September - We published our impact report and roadmap for our commitment to becoming a regenerative drinks brand by 2026.

Signed up and launched with Future Plus to provide a quantifiable and dynamic set of metrics and an extensive tool kit to give confidence and structure to our sustainability strategy.

Curated a passionate and experienced team who bring a broad breadth of experience from a variety of startups and across multiple drinks sales channels.

Monetisation strategy

We launched, built an experienced team and developed a strong proof of concept in the market, all whilst riding out a global pandemic…. As we move into a new normal we are welcoming investment at this time to help secure key accounts and to fuel growth in 2022.

In the next year, we will be focusing on three key routes to market,

1. Retail - With a particular focus on multi-site/ convenience retail outlets and rapid delivery services, we are in conversation with a number of potential national and regional accounts

2. Digital Strategy - We are taking a holistic approach with our own webshop and Amazon shops to efficinatly collate data and rapidly grow the profitability of our online channels

3. On-Trade - We are currently developing a draft offering of our products specifically targeted to on-trade accounts.

Your investment will help secure new accounts, drive significant growth and build increased value into the business in the coming months. A further round will be needed to maintain the momentum and fuel the growth into 2023/24.

Use of proceeds

So to achieve the desired market penetration in 2022 funds will go into attracting the right people, developing our offering and investing in reliable support to open doors, secure new accounts and drive meaningful growth.

22% - Building the Team - We will be looking for ambitious individuals who share our values and have the potential to excel in marketing and operations.

18% - NPD & Production - We will be redesigning and extending our canned wine range, adding to our cocktail range whilst developing our on-trade focused draft offering.

60% - Sales Activation and Marketing - Using funds to support the activation and growth of new on and off-trade accounts whilst also further developing our e-commerce channels.

From 2022 to 2025 we will be actively investing in growth, opening up new channels as we go. After 2025 we will begin focusing more on building further value into our already established markets ahead of a potential exit in 2027.

Key Information

SEIS/EIS Allocation

The first £173,000 invested in the round is eligible for SEIS tax relief and will be offered on a first come first serve basis.

Investments over £173,000 will be eligible for EIS.

Outstanding Loans

The company has a bounce back loan of £45,000 with an interest rate of 2.5%. The loan has been repaid in monthly instalments of £887.37 since May 2020, with a final repayment due in May 2025.

The company has a B2B loan of £9,500 from Banyan, a subsidiary wholely owned by Sipful Ltd. The loan has 0% interest and no fixed payment schedule.

Liquidation of Subsidiary

Sipful Ltd. had a subsidiary business called Bigwave, which was set up with the intention of becoming the canning facility for Sipful and other drinks brands. Due to Covid 19, this project ran out of runway, and the decision was made to fold the business. It went into liquidation on 09/12/2021.

All associated costs are covered personally by the founder, and Sipful Ltd. has no responsibility or costs to cover.

Investment Disclosure

£80,000 of the investment being reflected as part of the amount raised was received by the company between 02/09/21 and 24/09/21. The investment is on the same terms as the Seedrs investment.

Open an account to get access to the team members of Sipful

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £764,633

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel