Impact driven drinks brand with a proven concept, ready to grow, on a mission to be regenerative by 2026.
- Listed Nationally with Ocado & Whole Food Markets
- Committed to becoming a fully Regenerative Business
- Bellini at #1 on Virgin Atlantic trial and awarded a Gold Star
- Operating in 3 high growth markets: Wine, RTD & Impact
Sipful is an impact-driven drinks brand, creating natural and authentic tasting wine-based beverages using real fruit, natural ingredients and organic wine.
Sipful has developed a range of canned wines and cocktails, perfect for the conscientious consumer. 85% of consumers in the UK trying to be more sustainable this year with a third of consumers looking for brands with strong sustainable and ethical credentials.
Having grown up on a biodynamic/ organic farm and being conscious of the environment and natural life cycles from an early age have naturally become a key structure in Sipful’s DNA.
Since launching Sipful has gained national attention, with key regional retailers and partners including Ocado, Wholefoods and Morrisons
Now we want to go further and do more. With the UK Ready to Drink market valued at £412m last year and the wine market growing by 106%, Sipful is looking for your support to help establish its presence in these fast-growing drinks categories.
Substantial accomplishments to date
We created and launched a great tasting range of canned wine and wine-based cocktails, where our Peach Bellini recently won a Great Taste Award.
Out of 35 canned drinks on the Virgin Atlantic Trial, 3 out 4 Sipful products were in the Top 10 and Peach Bellini was Number 1.
Despite the unforeseen challenges of a global pandemic, we are proud of what we have achieved to date,
>Securing enviable listings with Ocado, Whole Foods and Morrisons.
>Running a successful D2C webshop
>Setting up and running our FBA Amazon store
>Working with a phenomenal group of independent on and off-trade accounts
>Collaborating on a plethora of drop-ship accounts
We have worked across multiple marketing disciplines to raise awareness for our brand products and mission achieving an engaged social media audience of 13.5k followers on Instagram and having reached over 5million through our influencer campaigns.
In September - We published our impact report and roadmap for our commitment to becoming a regenerative drinks brand by 2026.
Signed up and launched with Future Plus to provide a quantifiable and dynamic set of metrics and an extensive tool kit to give confidence and structure to our sustainability strategy.
Curated a passionate and experienced team who bring a broad breadth of experience from a variety of startups and across multiple drinks sales channels.
We launched, built an experienced team and developed a strong proof of concept in the market, all whilst riding out a global pandemic…. As we move into a new normal we are welcoming investment at this time to help secure key accounts and to fuel growth in 2022.
In the next year, we will be focusing on three key routes to market,
1. Retail - With a particular focus on multi-site/ convenience retail outlets and rapid delivery services, we are in conversation with a number of potential national and regional accounts
2. Digital Strategy - We are taking a holistic approach with our own webshop and Amazon shops to efficinatly collate data and rapidly grow the profitability of our online channels
3. On-Trade - We are currently developing a draft offering of our products specifically targeted to on-trade accounts.
Your investment will help secure new accounts, drive significant growth and build increased value into the business in the coming months. A further round will be needed to maintain the momentum and fuel the growth into 2023/24.
Use of proceeds
So to achieve the desired market penetration in 2022 funds will go into attracting the right people, developing our offering and investing in reliable support to open doors, secure new accounts and drive meaningful growth.
22% - Building the Team - We will be looking for ambitious individuals who share our values and have the potential to excel in marketing and operations.
18% - NPD & Production - We will be redesigning and extending our canned wine range, adding to our cocktail range whilst developing our on-trade focused draft offering.
60% - Sales Activation and Marketing - Using funds to support the activation and growth of new on and off-trade accounts whilst also further developing our e-commerce channels.
From 2022 to 2025 we will be actively investing in growth, opening up new channels as we go. After 2025 we will begin focusing more on building further value into our already established markets ahead of a potential exit in 2027.
The first £173,000 invested in the round is eligible for SEIS tax relief and will be offered on a first come first serve basis.
Investments over £173,000 will be eligible for EIS.
The company has a bounce back loan of £45,000 with an interest rate of 2.5%. The loan has been repaid in monthly instalments of £887.37 since May 2020, with a final repayment due in May 2025.
The company has a B2B loan of £9,500 from Banyan, a subsidiary wholely owned by Sipful Ltd. The loan has 0% interest and no fixed payment schedule.
Liquidation of Subsidiary
Sipful Ltd. had a subsidiary business called Bigwave, which was set up with the intention of becoming the canning facility for Sipful and other drinks brands. Due to Covid 19, this project ran out of runway, and the decision was made to fold the business. It went into liquidation on 09/12/2021.
All associated costs are covered personally by the founder, and Sipful Ltd. has no responsibility or costs to cover.
£80,000 of the investment being reflected as part of the amount raised was received by the company between 02/09/21 and 24/09/21. The investment is on the same terms as the Seedrs investment.
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