Skinny Tonic™ is, to our knowledge, the first Zero Calorie, Zero Sugar, Nothing Artificial, all Natural Tonic Water in the UK.
Originally inspired by a diagnosis of type one diabetes at the age of 23, Ian has created a tonic water that allows him to enjoy a G&T without the fear of his blood sugars spiking.
Having tested the product on family and friends in the early days, it was the introduction of the natural sweetener stevia, that allowed Ian to create the first 100% natural, zero calorie tonic water.
Since the start of Ian’s dream in 2014, Skinny Tonic is now listed nationwide with a major retailer and outselling some of the big boys like Schweppes 1783.
Ian has now set up a bespoke fully automated manufacturing plant capable of producing 6,000 cans per hour.
Our mission is to become the no.1 ‘Natural Slimline Tonic Water’ so join us and let’s revolutionise the mixer drinks market.
Funding Round Details
Please note, that this round forms an extension of an additional £265,358 raised between July and September 2019. Share price for this raise remains the same.
In the last 5 years we have seen the mixer market revolutionised by the market leader Fevertree. No more tonic from a tap or bland ingredients, tonic is now a premium mixer.
Having witnessed the rise in the popularity of Gin, Fevertree have created a multi billion pound beast. However, if you are looking for a zero calorie option you can’t have Fevertree, in fact there isn’t, to the best of our knowledge, any natural calorie free tonic readily available.
Enter Skinny Tonic, we use only the highest grade ingredients, naturally sourced quinine from the Democratic Republic of Congo. Partnering with market leaders Pure Circle, we sweeten our tonics with the most premium grade stevia. Creating a truly zero calorie, natural slimline. No more bland tasting articial tonic.
With a wide range of flavours including a zero calorie natural ginger ale, we have a flavour to suit all taste buds.
We have a clear point of difference and solve an obvious problem.
Substantial accomplishments to date
We are listed nationwide with Asda and were nominated for the 2019 innovation awards.
We currently outsell 150ml Schweppes 1783 per store per week across major supermarkets.
We have a listings with Amazon, 31 Dover, Muscle Food and Costco.
We have an agreement to launch with another national retailer in Q1 2020.
We were selected by Santander Bank to join them on a trade mission to the UAE.
We aim to be producing cans in the millions in the next 12 months with our current order book.
We have a new bespoke fully automated production facility that is capable of producing 6,000 cans per hour.
We are Salsa accredited.
We were recently endorsed by Slimming World as a top new syn free product.
We were ranked highly and where 72% preferred us over Swcheppes Slimline by 3000 households surveyed by The Craft Gin Club.
Our primary route to market is through major retail listings. We also sell direct to consumers via our website.
We currently generate income from 2 main sources, Skinny Tonic sales and tertiary brands.
Skinny Tonic is our premium natural brand and Mixr is our mainstream brand.
Use of proceeds
Our main investment will be into marketing Skinny Tonic and on trade launch.
We will use funds to recruit a sales and marketing team.
The balance of funds will be spent on increasing our production capacity and product development ensuring that we remain ahead of the competition in taste tests, design and innovation.