SKINNY TONIC™️ ‘The Natural Slimline' ZERO Calories ZERO Sugar NOTHING Artificial
Business overview
Location | London, United Kingdom |
---|---|
Social media | |
Website | skinnytonics.com |
Sectors | Food & Beverage Non-Digital Mixed B2B/B2C |
Company number | 10843995 |
Incorporation date | 30 Jun 2017 |
Investment summary
Business highlights
- Awarded- Best New Ambient Drink 2020
- Nationwide listing with MIXR
- Investment conditional upon Future Fund funding - see Key Info
- Number 1 best selling tonic on Amazon
Learn more about convertible loan campaigns.
Idea
Introduction
Skinny Tonic™ is, to our knowledge, the first Zero Calorie, Zero Sugar, Nothing Artificial, all Natural Tonic Water in the UK.
Originally inspired by a diagnosis of type one diabetes at the age of 23, Ian has created a tonic water that allows him to enjoy a G&T without the fear of his blood sugars spiking.
Having tested the product on family and friends in the early days, it was the introduction of the natural sweetener stevia, that allowed Ian to create the first 100% natural, zero calorie tonic water.
Since the start of Ian’s dream in 2014, Skinny Tonic is now listed nationwide with a major retailer and outselling some of the big boys like Schweppes 1783.
Ian has now set up a bespoke fully automated manufacturing plant capable of producing 6,000 cans per hour.
Our mission is to become the no.1 ‘Natural Slimline Tonic Water’ so join us and let’s revolutionise the mixer drinks market.
Substantial accomplishments to date
Best New Abient Drink Product award at the 5th Annual Food &Drink awards hosted by LUX Life.
We are listed in Booths supermarkets, 4 SKUs.
We currently outsell 150ml Schweppes 1783 per store per week across major supermarkets.
We have a listings with Amazon, 31 Dover, Muscle Food and Costco.
We have an agreement to launch with another national retailer in Q1 2020.
We were selected by Santander Bank to join them on a trade mission to the UAE.
We aim to be producing cans in the millions in the next 12 months with our current order book.
We have a new bespoke fully automated production facility that is capable of producing 6,000 cans per hour.
We are Salsa accredited.
We were recently endorsed by Slimming World as a top new syn free product.
We where ranked highly and were preferred over Schweppes Slimline Tonic Water by 2:1 by 33,000 households surveyed by The Craft Gin Club.
Monetisation strategy
Our primary route to market is through major retail listings. We also sell direct to consumers via our website.
We aim to generate income from 4 main sources;
SKINNY TONIC - Our core brand.
MIXR - Our budget offering.
Emoji DRNK- Childrens soft drink.
White Label - Own brand tonic for major supermarkets.
Use of proceeds
Following our extremely successful fundraise in 2019, we where backed by a host of successful high net worth individuals and experienced Angel Investors, many of whom are investing again in this round.
Approximately 20% of the funds raised will be used on consumer marketing to tell our story and raise the profile and awareness across the UK.
Approximately 50% will be used to triple capacity.
The balance of funds will be spent on recruitment and product development ensuring that we remain ahead of the competition in taste tests, design and innovation.
Key Information
Seedrs is supporting companies who are intending to apply to the Government backed Future Fund. You can read more about the Future Fund here: https://www.seedrs.com/learn/blog/the-future-fu....
In order for a company to be eligible to seek matched funding from the Future Fund, this investment round must be on the convertible loan terms that have been prescribed by the Future Fund for this purpose. These terms differ to our normal ‘advanced subscription agreements’.
Given this product differs from most campaigns on Seedrs, we urge all investors, including regular Seedrs investors, to read the information below and ensure you understand the terms in full before making your investment.
Key terms
You will see a term sheet attached to this Campaign in the Documents section which sets out the key terms of the convertible loan and you can see the full document prescribed by the Future Fund here: https://www.british-business-bank.co.uk/ourpart....
A summary of the key terms is set out below, but should be read in conjunction with the term sheet:
• Discount: 20%
• Interest: 8% per annum, non-compounding. On conversion events, the company can choose to repay the interest or convert it to equity (generally without the discount). See the Term Sheet for more details.
• Valuation Cap: £12,000,000
• Redemption Premium: An amount equal to 100% of the principal loan amount
• Qualifying Equity Financing. The convertible loan will automatically convert on an equity financing raising at least the total loan amount, at the lowest share price of equity financing less the Discount.
• Maturity Date: 36 months from signing convertible loan agreement.
o The default position is on the maturity date is that the loan will convert to equity unless the investor majority elect to redeem.
- If redeemed, the company will repay the principal together with the Redemption Premium.
- If converted, the conversion price will be at the most recent funding round share price less the Discount, provided that funding round happened after 20 April 2020 and was at least a quarter of the size of the convertible loan investment. If no such funding round has occurred, conversion will be at the share price of the last funding round prior to 20 April 2020 (no Discount).
• Other events of default or conversion: There are various other scenarios in which the convertible loan may convert or be repaid and investors should reference the term sheet:
o Non Qualifying Funding Round: The convertible loan can convert on an equity financing round which does not meet the size criteria of a ‘Qualifying Equity Financing”, at the election of the majority of investors under the loan. Please see the term sheet for how this conversion is priced.
o Exit: The convertible loan will automatically convert or be redeemed on an Exit, whichever would give investors the higher cash return. Please see the term sheet for how conversion is priced and payments on redemption in this scenario.
o Events of Default: The convertible loan is to be repaid on the events of default, such as liquidation or winding up. See the term sheet for more details.
Government matched funding
The company intends to apply to the Future Fund for matched funding on the total eligible amount invested in this funding round. The Future Fund will “match” the funding raised via Seedrs or other eligible sources, subject to a minimum investment of £125,000 and a maximum investment of £5m. The Future Fund is to be allocated on a ‘first come, first served basis’, so there is no guarantee that a company will receive the Future Fund matched funding.
This campaign is conditional upon receiving matched funding from the Future Fund. Seedrs will not complete the investment and transfer the funds raised until we have confirmation that the Future Fund matched funding application has been approved and that the Future Fund is ready to make the investment. If the application is denied, the campaign will be cancelled and funds will be returned to investors.
Because this campaign is conditional upon the matched funding, you will see that we have reflected the Future Fund investment as part of the round. It is distinguished in pink in the progress bar of the campaign. This is to give investors an indication of the potential total size of the funding round (and potential dilution on conversion), but to also distinguish it from regular investment through the Seedrs platform.
Seedrs does not charge any fees in relation to the Future Fund matched funding, application process or for acting as lead investor with respect to applications.
Conversion to equity
The convertible loan agreement prescribed by the Future Fund is equity focused and favours conversion of the loan to equity as the default position.
Redemption is only available in certain scenarios and is often subject to the vote of majority of the investors. Where a vote of investors is required, Seedrs will vote on behalf of any investors it represents as nominee.
There is a possibility that the convertible loan will convert in some scenarios without the consent of Seedrs (if we do not make up a majority of investors). It is also Seedrs’ position that this is primarily an instrument for investing in the equity of the fundraising business and our default position would be to vote in favour of converting the loans to shares in the company, unless there is a clear or compelling reason not to.
Risks
As always, investors should be aware of and accept the risks involved in investing in early stage and growth focused businesses: https://www.seedrs.com/pages/risk-warnings
In addition to the usual risk warnings included above, investors should be aware of and accept the following with respect to convertible loans:
• The convertible loan agreement is intended as bridge funding to a future funding round, but there is no guarantee that a company will be able to secure further funding.
• The Future Fund is to be allocated on a ‘first come, first served basis’ and there is no guarantee that a company will be successful in its application to receive the Future Fund matched funding.
• There is a risk that the Company may not have sufficient funds to repay the loan on the maturity date, pay interest when it becomes due or pay the redemption premium included in the terms.
• Convertible loans are unsecured obligations and in the event of a winding up or liquidation event will rank behind secured creditors of the Company.
Secondary market
Investors will not be able to sell their interest in the convertible loans on the Seedrs Secondary Market unless and until they have converted to shares in the company (and then only subject to eligibility and the terms and conditions of the Seedrs Secondary Market).
EIS Relief - past, current and future
As noted above, the convertible loan instrument is not compatible with EIS requirements, so no EIS applications will be made with respect to investments in the convertible loan.
The government has confirmed that investing in the convertible loan will not impact EIS relief previously claimed on investments in the fundraising company:
“The government has confirmed that such previous investments will not be affected where the convertible loan converts into shares. Where the convertible loan note redeems, we have been alerted that the government intends to make changes to the rules to clarify that this is compatible with such previous investments.”
However, investing in a convertible loan could impact your ability to claim EIS relief on future investments into the same company. The government has not clarified the position on this and has said it is a matter for HM Treasury and HMRC.
Seedrs is unable to provide tax advice. Tax treatment depends on individual circumstances and is subject to change.
Open an account to get access to the team members of Skinny Tonic
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.
Only shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy shares