Please note that whilst the campaign is labelled as EIS eligible, the company has its SEIS allowance remaining. We will therefore be looking to seek SEIS relief on the first £150,000 invested into the campaign and EIS relief on the balance. Any tax relief is dependent on personal circumstances and may be subject to change in the future.
Snapp CV is developing a mobile job search application targeted at recruiters and jobseekers in the UK, which encourages its users to include a 60 second ‘video CV’. The app has been designed by recruiters, for recruiters, to increase efficiencies in the recruiting process.
The app is targeted at anyone searching for a job, be that white collar, or blue collar, this also includes senior/exec level job hunters. With the 60 second optional video as part of the job hunting process, we are hoping that both candidates and clients will agree that we have a strong offering.
We are sending the app out for BETA testing and are confident that any changes can be easily incorporated in to the software. We now want to build a sales team to bring in more clients, hence raising awareness and users.
The SNAPP CV concept offers ease of access and ‘on the go’ usage where a user can access a selection of jobs based on their inputted criteria.
As people are getting busier and have less time to dedicate large amounts of time to job searches, Snapp CV offers a recruitment solution to both jobseekers and employers in the UK through its dedicated and easy to use application. We believe that the use of a video CV makes an application and CV come alive.
SNAPP CV plans to appeal to those who are often on the road, such as couriers, cleaners, support staff and site operatives. Whilst on the road, a contract engineer can now be kept informed of the latest contract work available.
We are looking to ensure SNAPP engages both job posters and users alike, it's not just a job board.
Substantial accomplishments to date
1. Developed the concept from a story board to a fully working beta version of the app
2. Partnership with a company that gives us access to their 80,000 users.
3. We have been fortunate to bring on experienced and knowledgeable members on to the board, within their respective sectors.
4. Ready to BETA test with clients
5. Ready to start taking registrations
6. Commercial agreement with BroadBean, that pushes CRM entries via Job Boards.
7. We plan to publicly launch the app in January 2017
8. Boux Avenue have come on board as our first high street brand client
We plan on future revenues to come from multiple streams. This will include Job Packs (job postings), sold in batches of 10 on a pay as you go, 6 monthly and 12 monthly contracts
We will also offer micro-sites; a site within the app which has been customised for a particular client. We will also develop banner adverts our search result page.
With more functions being added, this also opens up the potential for more income streams. For example, we believe that SNAPP HR (training), and SNAPP JOB LOC (alerts for vacancies based on location), both have potential monetisation streams.
Use of proceeds
We plan for the app to be BETA tested with a soft launch in January 2017. Part of the proceeds will be used to further develop the features mentioned above.
An increase in server capacity (technology) will lead to additional costs, such as hosting and push notification platforms.
Funds will primarily be used to hire sales staff which should generate income. This will see us create an additional and ongoing marketing budget.
Funds will also be used to hire office space, technology such as laptops etc.
According to a Jobvite study, 43% of applicants have used a mobile device to search for a new job.
With smartphones and tablets far outstripping the number of PCs shipped every year, it’s no surprise more and more job candidates are turning to mobile to seek out new opportunities.
Recruiters now need to be ahead of the pack with their mobile recruiting functionality and use mobiles to source, contact, and hire candidates. Both candidates and recruiters now have an expectation of one another to be technologically able enough, in the mobile space, to accommodate the progression of the recruitment market and to understand their job requirements.
We expect that the vast majority of people who will use Snapp CV’s application will come from the Millennial demographic in the UK. At Snapp CV, we understand that in order to sell to both recruiters and candidates, we have to understand them. Discovering how its users think, act, and purchase is only the first step to finding new opportunities to engage with them. We also plan to install a robust customer retention program.
Characteristics of target market
Research has shown that in 2015, 37% of UK workers planned to change job. Therefore, our target market are jobseekers with mobile devices, predominantly including 'blue collar' workers, such as drivers and engineers, as well as people who are actively on the road and thus may not have access to a PC or Laptop. By including video in the app, employers can target those in isolated regions or who may not have access to WiFi. We compress our video streams which means that they can be sent over 3G or 4G mobile network connection. In some cases, employers will be allowed to offer up to 5 pre-screening questions in which the user can select answers or enter free form text to. This would eliminate the need for a formal CV.
The Snapp CV concept offers ease of access and ‘on the go’ usage where a user can access a selection of jobs based on their inputted criteria. We believe that people are getting busier and therefore dedicate less time to job searches. To solve this, Snapp CV offers a recruitment solution to both jobseekers and employers through our dedicated and easy to use application.
• We plan to convert warm leads into sales. This method is aimed at HR Directors and Managers within companies. We will design micro-sites and create advertisements to assist with this process.
• We intend to generate web traffic by creating viral videos, ad campaigns and structured social media campaigns. We also hope to organise associate brand tie ups. For example, by selling a portable cam tripod through our site will help people with their videos, on the go!
• We intend to encourage app downloads through social media link adverts, such as through Facebook
• Generating viral interest
• We aim to form partnerships with other significant brands
• We plan on enhancing the product offering
SNAPP CV has a simple, clear proposition that aims to be more of a necessity app than a luxury app. We understand that SNAPP is one of the first in the UK to use video as part of the application process.
We believe that our product offering will always be ahead of the curve. In phase 2, we plan to launch SNAPP HR. This will allow recruitment agencies to have their own site within the app where they can send training videos directly to their own staff.
In phase 3 we are planning to launch JOB LOC. This will work as an add on service for clients who are posting jobs. JOB LOC will allow a user to walk or drive past companies who are currently recruiting. With the location setting on, an automatic 'push notification' is sent to the users phone notifying them of the vacancy. They can then follow the link to SNAPP CV and apply for the job.
Finally, we are hoping to offer psychometric testing which will be made available as part of our pre-screening process.
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