The money-saving, money-simplifying app – 100% personalised to help you spend, save and live smarter.
- Voted a Top 50 Fintech in Europe, >100k downloads in 5 months
- Founded by Dame Jayne-Anne Gadhia (ex-CEO, Virgin Money)
- Backed by Salesforce Ventures, Havisham Group & Sir Lloyd Dorfman
- Investment conditional upon Future Fund funding - see Key Info
Learn more about convertible loan campaigns.
Managing your money and your spending is at best, unexciting. For millions, it’s complicated and stressful.
Big businesses don’t repay loyalty, so you need to watch your bills or they’ll rocket. And while there’s lots online about saving money, it’s hard to find the stuff that’s relevant to you.
That’s why we created Snoop. With the aim of saving every household in the UK at least £1,500 each year.
Snoop works 24/7, looking over your spending and spotting clever ways you can save.
Connect your bank accounts and credit cards to the app so you can see all your balances and transactions together.
Snoop watches your bills and lets you know if you’re paying too much or there’s a price hike – and looks ahead so you know what’s due in the next 7 days.
Each day, Snoop creates a unique feed of money-saving ideas, 100% personalised for you and your spending. It’s like an Instagram feed for your finances.
And it’s all powered by super-secure FCA-regulated Open Banking tech so it’s safe and easy to use.
Today, Snoop is free for the customer. We currently have three ways of generating revenue.
1. Switching commission
When a customer acts on a suggestion in their Snoop feed to save themselves money, we may earn a commission from the business they arrange their new product with. We currently have four product streams operating in this way (energy, mobile phone, broadband/TV, and life insurance) and aim to grow to 11 quickly.
2. Partnership deals
We’ve partnered with a select group of at-scale businesses, enabling them to reward existing customers and reach new ones with offers through the Snoop feed.
3. Direct from customer
When a customer saves money through Snoop’s recommendations, we accept a tip as a thank you for offering these insights.
In the next year, we plan to add two further revenue streams: introducing paid-for services based upon exciting new features; and building a new B2B revenue stream by creating data products based on our anonymised consumer spending analysis.