Something & Nothing
Premium non-alcoholic and alcoholic seltzer brand sold in the UK and Europe. Recently launched in the US.
- Partnered with leading US 'better-for-you drinks' distributor
- Co-founders have +30 years experience working on global brands
- Launching premium alcoholic seltzers in Q4 2020
- Applying for Future Fund, not conditional - see Key Info
Learn more about convertible loan campaigns.
To capitalize on the growth of better-for-you drinks and the consumer need for sparkling flavoured waters to be made of real ingredients rather than questionable flavourings, we combined our 30+ years of global beverage and brand experience to create Something & Nothing seltzers. A brand designed for people who care about flavour and are curious about the world.
Our mission is to refresh peoples palates and minds with globally inspired flavours and partnerships with artists, makers and thinkers,
Our Yuzu, Cucumber and Hibiscus & Rose seltzers are made with a combination of natural extracts, juices and botanicals offering a more elevated drinking experience than flavoured waters, and less calories than a soft drink.
We recently launched in the US and have a range of premium alcoholic seltzers in development, so this is a great time to join us on our journey to become the global brand that leads the premiumisation of the better-for-you beverage category.
We developed the brand for a group of people commonly known as the ‘creative class’; a powerful group of influential consumers who create trends that influence the populous. Our brand and product meet their high standards so we have a growing community of brand evangelists who organically promote Something & Nothing.
Our distribution model combines influential scene outlets to build brand awareness, premium off- and on-trade customers to drive volume and online DTC sales for those people seeking to have multipacks of our seltzers at their home or office.
This distribution strategy led to organic distribution in London, Amsterdam, Berlin, NYC and LA, and will be used in cities across UK, Europe, US and the rest of the world.
In Q4 we will launch a range of premium alcoholic seltzers, opening up many new consumption occasions. Our alcoholic seltzers are for those who want a ‘better for you’ alcoholic drink that prioritises taste and is more interesting than non-descript alcohol.