Square Mile Farms

Idea

Introduction

We install innovative, productive vertical farms in the workplace, engage employees and help businesses create a culture of healthy, low-impact living.

With employee wellbeing and corporate sustainability at the top of the post-COVID agenda, large employers are rethinking the function, layout and appearance of the workplace.

Our Office Farming model creates green, inviting spaces for engagement and collaboration, helping attract talent back into the office, and visibly demonstrate commitment to sustainability, and employee health.

In 2019 we were invited to build a vertical farm in Paddington Central by British Land, one of the UK’s largest landowners, which now acts as a hub for our office farm installations, as well as a base from which to conduct R&D.

We continue to work closely with British Land, offering our services to their occupiers. We already count Vodafone and Grosvenor Estates as clients and have an exciting pipeline in London and beyond.

Monetisation strategy

Our Office Farming model takes advantage of existing corporate demand & budgets (e.g. workplace fit-outs, employee wellbeing & engagement).

Key customer profiles: facilities managers & HR/wellbeing managers.

Channels to market: landlords, office designers & property consultants.

Key revenue streams:

1. Farm installation. Developing custom installations for clients, based on our modular design.

2. Farm servicing & employee engagement. A monthly service charge to run farms & engage employees in the process.

3. Wellbeing services. Packages of workshops, seminars, nutritional consultations & other events.

Based on the combined market size for corporate wellbeing services & office landscaping, we estimate the market for office farming services in London to be £143m and the UK £621m.

A presence in the workplace is our first step to creating consumer awareness and brand familiarity, from which we intend to launch consumer products & services in the future.