Fresh-pressed sodas, tonics and non-alcoholic cocktails. Why should the craft revolution stop at alcohol?
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.squarerootsoda.com/ |
Sectors | Food & Beverage Non-Digital Mixed B2B/B2C |
Company number | 08784537 |
Incorporation date | 21 Nov 2013 |
Investment summary
Business highlights
- 3m bottles sold. Strong DTC sales growth
- Fully-owned, from concept to bottling – no third party production
- Winner of 3 Great Taste awards and a BBC Food & Farming Award
- 6.1m UK adults are teetotal – +59% YoY. 26% want to cut down
Key features
Idea
Introduction
Square Root is shaking up the adult soft drinks category with a plethora of high-quality, fresh-pressed, small batch sodas with no concentrates or artificial flavours.
Working in the craft beer industry, our founders saw a constant influx of new beers and brewers, while the soft drinks industry stayed pretty much the same. So, they set out to make sodas in the same way that brewers make craft beer. Experimental, genuinely exciting soda, filled with character. Soda made right.
Our range includes all the classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. We've grown from a kitchen operation to running our own production facility, using new technology to bottle handmade soda at scale.
Unlike other craft soft drinks firms, we fully own the process from concept to bottling. With a high calibre of sodas, branding, production and ethos, Square Root is the embodiment of craft.

Monetisation strategy
– Core range of drinks = 50% of sales
– Premium branding typical of craft products
– Launching and converting on-trade leads during Covid via online consumer engagement and in-venue promos
– Production method allows for innovation, new flavours, and for quick adaptions to new trends. Can work with brands, partners and customers to make unique sodas
– Aims for US launch 2023.
– Working with an importer to pitch to a Norwegian supermarket group for the next listing window (Summer 2021) Target Yearly value: £300k
- Working on a low sugar cola, functional drinks & seltzer products
- Launching Italy exclusive tonic water

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