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Square Root Soda

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Fresh-pressed sodas, tonics and non-alcoholic cocktails. Why should the craft revolution stop at alcohol?

142%
 - 
24 days left
£250,003 target
£357,069 from 394 investors
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Business overview

Location London, United Kingdom
Social media
Website www.squarerootsoda.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 08784537
Incorporation date 21 Nov 2013
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Investment summary

Type Equity
Valuation (pre-money) £4.7M
Equity offered 7.10%
Tax relief

EIS

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Business highlights

  • 3m bottles sold. Strong DTC sales growth
  • Fully-owned, from concept to bottling – no third party production
  • Winner of 3 Great Taste awards and a BBC Food & Farming Award
  • 6.1m UK adults are teetotal – +59% YoY. 26% want to cut down
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.53 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

Square Root is shaking up the adult soft drinks category with a plethora of high-quality, fresh-pressed, small batch sodas with no concentrates or artificial flavours.

Working in the craft beer industry, our founders saw a constant influx of new beers and brewers, while the soft drinks industry stayed pretty much the same. So, they set out to make sodas in the same way that brewers make craft beer. Experimental, genuinely exciting soda, filled with character. Soda made right.

Our range includes all the classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. We've grown from a kitchen operation to running our own production facility, using new technology to bottle handmade soda at scale.

Unlike other craft soft drinks firms, we fully own the process from concept to bottling. With a high calibre of sodas, branding, production and ethos, Square Root is the embodiment of craft.

Monetisation strategy

– Core range of drinks = 50% of sales

– Premium branding typical of craft products

– Launching and converting on-trade leads during Covid via online consumer engagement and in-venue promos

– Production method allows for innovation, new flavours, and for quick adaptions to new trends. Can work with brands, partners and customers to make unique sodas

– Aims for US launch 2023.

– Working with an importer to pitch to a Norwegian supermarket group for the next listing window (Summer 2021) Target Yearly value: £300k

- Working on a low sugar cola, functional drinks & seltzer products

- Launching Italy exclusive tonic water

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £4,674,056

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.