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Strowz

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Strowz is an all-in-one financial lifestyle App to help you save, invest and grow your money.

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Funded 27 May 2020
£200,000 target
£275,009 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website www.strowz.com
Sectors Finance & Payments Digital B2C
Company number 10540836
Incorporation date 28 Dec 2016
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Investment summary

Type Equity
Valuation (pre-money) £11.5M
Equity offered 1.70%
Tax relief

EIS

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Business highlights

  • 2.2K users, £2M AUM deposited and £3.6M in targeted Savings
  • FCA regulated with investment & client money
  • Earn 2% interest on savings and invest for high growth portfolios
  • All-in-one App with Open Banking, Savings, Round-Ups and Funds
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.08 +
  • Pay by Bank payments not accepted

Idea

Introduction

Finance meets Instagram, Strowz is an innovative financial lifestyle App which helps you save, invest and grow your money to live your dreams.

Our visually immersive all-in-one App allows users to create multiple Savings Buckets earning 2% interest, setup customised round-ups, link bank accounts and credit cards, and invest in high growth funds.

In June' 19, we made investing accessible from £10 by building the innovative pooled capital portfolios App.

In April' 20, we merged finance, technology and lifestyle, to launch Strowz App helping users save and invest intuitively.

To grow their savings, users can select manual deposit option or use our automated intelligent systems.

We are currently working on:

· Launching data visualisation services which analyse spending behaviour to help users design, control and manage their financial life.
· Partnering with suppliers, such as travel operators and retailers in the 8 savings categories to help users access promotional prices.

Substantial accomplishments to date

- As of May 2020, Strowz savers have targeted over £3.6M across >260 Savings Buckets and investors have deposited over £2M in AUM.

- In April 2020, Strowz launched Savings Buckets and Round-Ups features paying 2% interest.

- As of May 21st, Strowz investment portfolios have returned performance from 1.32% to 2.72% for 2020.*

- Re-branded and launched MarketsFlow App as Strowz App with Savings Buckets, Round-Ups and Bank Accounts to complement our existing investment portfolios.

- Strowz investment portfolios perform reasonably well in the March 2019 crash by being down by -1.10% to -2.72%.*

- MarketsFlow files for RAISP permissions with FCA to launch Savings and Round-Ups products on its mobile app in January 2020.

- MarketsFlow reach 1390 users, with AUM of £1.45M in December 2019.

- Holt family from Canada takes stake in MarketsFlow in August 2019.

- MarketsFlow receives holding client money permissions and launches App with pooled capital portfolios access from £10 in June 2019.

- MarketsFlow raises R2 funding from Crowdcube in May 2019.

- Won Best Programmatic Technology For Trading Award in 2017, 2018 and 2019 from WSL and Fund Technology awards.

- MarketsFlow raises R1 funding from Crowdcube in January 2018.

- Achieved FCA authorisation as Investment Adviser and Manager in Oct 2018.

- Developed MarketsFlow portfolio optimisation platform to manage portfolio construction, rebalancing and optimisation in 2017.

* Please note, the figures stated refer to the past, and past performance is not an indicator of future results. Figures are based on the three Strowz portfolio performances relative to their value on 1/01/2020 through to 21/05/2020 for yearly performance numbers, and relative to their value on 01/03/2020 through to 01/04/2020 for the March figures. Tax treatment depends on individual circumstances and is subject to change. The above information is based on information provided by management and has not been audited.

Monetisation strategy

We currently charge commissions of 0.65% per annum for our investments accounts. Recurring revenue will be generated from our Premium accounts subscription model for £1 per month to access the 2% interest. Freemium susbcription model will be available, with limited features.

Our strategy is to create a monthly savings behaviour to increase AUM and revenue toward our different savings and investments products. We also plan to generate revenue through our partners using commissions.

In the future, we have plans to move into payments and marketplace products, like insurance, etc.

Use of proceeds

1. Growth

This current funding round is planned to help us grow our UK users to 60K and AUM of £50M across savers and investors.

The growth strategy will include:

- WOM referrals.
- Social media & digital ads.
- Strategic partnerships.
- User account opening incentives.
- Retail partners program.
- Comparison website.

2. Product development

We will be growing our retail partners program to offer users vouchers and promotional rates for the 8 savings categories – travel, entertainment, home, charity, shopping, wellness, learning and life events.
We will be adding data visualisation services to offer users the ability to analyse past spending behaviour and design future saving and investing goals.

3. International expansion

With our partner Holt Accelerator, we plan to launch Strowz in Canada and the US in Q4 of 2020.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £11,542,554

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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